Social media was introduced previously as a ‘New Media’. But today with the evolution in the technology, all generations existing or new are now having their presence on social media. Not only they are having their profiles created on social media but also they keep on updating them regularly and are active on every social media channel they are having profiles on.

Social media as the name says belongs the society. Society includes everyone an individual, a marketer, a company or a brand. Each one of them is aware of social media and know its importance in the present world. The top SEO firms have their specialised teams for social media promotion whose task is to maintain company’s presence consistently on social platforms.

The social media experts from the top 10 SEO companies explains few reasons to stay active on Social media as a marketing brand:

Traffic Generation: It is a crucial task to have social media followers on your company’s social media presence. It is though quite important as well because if your brand will not have followers, it will not gain popularity. The main aim of a social media presence is to drive a huge amount of traffic to your brand’s website. Having numerous followers doesn’t mean your site is having a good amount of traffic. The followers you have should be actively participative in taking actions and visiting the website for viewing the products or services you offer.

Brand Building: There is a strong competition prevailing on the social media among various brands and businesses. The brand building is possible only when the companies will have their active presence on social media. The brands which will be transparent enough to share information with their target audience will be the most trusted ones and thus will gain credibility from the potential customers.

Social Signals: Social signals are the one which helps search engines to rank a brand’s website. The search engines stalk the social media data of the brand and evaluate it on the basis of its active presence on social media and its number of quality followers. The more frequently the content is shared on social media, the more are the chances of getting your brand rank in the search engines.

Public Relations: When the people uses a social website frequently, they expect to receive as quickly as possible the latest news and current offers of that particular brand. Social media can also be used as a source to generate public relations for your brand. For achieving this, you can submit online press releases to inform your target audience about the latest news, behind the scene stories of your company as well as about the current offers on particular products or services.

Credibility: The active presence on social media will help a brand in raising its credibility in the eyes of the target audience. Your potential customers will stalk you every possible social media platform to know if you provide what you offer or it is just a marketing tactic. They will try to know about you through sources like facebook, google+, Instagram, Pinterest or LinkedIn.

Source:

https://www.10seos.com/agencies/social-media-management

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