What do colours really mean and how does it affect your brand?

Some Facts:

Color increases brand recognition by up to 80 percent.
Color improves readership as much as 40 percent.
Color accelerates learning from 55 to 78 percent.
Color increases comprehension by 73 percent.
Color ads are read up to 42 percent more than similar ads in black and white.
Color can be up to 85 percent of the reason people decide to buy.

Example:

Blue: Intelligence, wisdom, security, integrity, power, stability, leadership, authority, truth, peace, loyalty, reliability, confidence, hope, clarity, communication, imagination, expertise.

Find out more https://thoughtleaders.ng/how-to-colour-your-brand/