Outstrip:

I don't see why you call it shame. They are planning to market to different people and it is a fact that a name like let's say [size=14pt]atutuboyoyo [/size]will not sell high fashion. If it happens to then fine but if a person takes a large amount of money and lets not forget time and body, soul, and spirit into a project then it only makes sense to use it to draw people in. Let's not be simplistic with this.

Outstrip:

I don't see why you call it shame. They are planning to market to different people and it is a fact that [b]a name like let's say atutuboyoyo w[/b]ill not sell high fashion. If it happens to then fine but if a person takes a large amount of money and lets not forget time and body, soul, and spirit into a project then it only makes sense to use it to draw people in. Let's not be simplistic with this.

Mad_Max:

Inferiority complex? Pretentiousness? Lack of imagination? Their own names are lovely. Seems to be a Nigerian thing. Other countries use their own names or geographical monikers and succeed in fashion. If they've been using their names the world would have gotten used to it and they'll probably have gone a lot farther in carving a niche internationally, since they'll be better respected. Nigerians in other professions succeed internationally with local names; in Hollywood and elsewhere. The didn't change names from from Adewale Agbaje or Chiweltel Ejiofor or Taiwo Ajayi Lycett to Tom Ford or Miguel Cruise or Francois Jolie out of blind imitation.

Mad_Max:

Inferiority complex? Pretentiousness? Lack of imagination? Their own names are lovely. Seems to be a Nigerian thing. Other countries use their own names or geographical monikers and succeed in fashion. If they've been using their names the world would have gotten used to it and they'll probably have gone a lot farther in carving a niche internationally, since they'll be better respected. Nigerians in other professions succeed internationally with local names; in Hollywood and elsewhere. The didn't change names from from Adewale Agbaje or Chiweltel Ejiofor or Taiwo Ajayi Lycett to Tom Ford or Miguel Cruise or Francois Jolie out of blind imitation.

Princek12:
After inquiring into the names of several of the preeminent Nigerian fashion designers, I discovered that a lot of them, if not all, do not use their given names to market their brand. For example, Folake Folarin Coker's line is called Tiffany Amber; Edith Okon's line is called House of Maufechi; Olabimpe Onipede's line is called Queen; Kelechi Ugoji's line is called Glee House; Bimpe Adebambo's line is called Beampeh; and Chibuzo Emeanu's line is called Amanjide.

All these names you mentioned, the only one I find absolutely 'English' is Queen. The rest of them seem to be an anagram of their actual names or their names morphed into something else. A lot of well known designers go by their names or something afro centric. What's English about "Amanjide" or 'Maufechi'? Its neither here nor there abeg.
It may seem that the actual insecure person here is your friend who believes that unless she has an "english' name, she/he will not sell.
This is just crying foul over nothing.

spikedcylinder:

All these names you mentioned, the only one I find absolutely 'English' is Queen. The rest of them seem to be an anagram of their actual names or their names morphed into something else. A lot of well known designers go by their names or something afro centric. What's English about "Amanjide" or 'Maufechi'? Its neither here nor there abeg.
It may seem that the actual insecure person here is your friend who believes that unless she has an "english' name, she/he will not sell.
This is just crying foul over nothing.

spikedcylinder:

All these names you mentioned, the only one I find absolutely 'English' is Queen. The rest of them seem to be an anagram of their actual names or their names morphed into something else. A lot of well known designers go by their names or something afro centric. What's English about "Amanjide" or 'Maufechi'? Its neither here nor there abeg.
It may seem that the actual insecure person here is your friend who believes that unless she has an "english' name, she/he will not sell.
This is just crying foul over nothing.

spikedcylinder:

All these names you mentioned, the only one I find absolutely 'English' is Queen. The rest of them seem to be an anagram of their actual names or their names morphed into something else. A lot of well known designers go by their names or something afro centric. What's English about "Amanjide" or 'Maufechi'? Its neither here nor there abeg.
It may seem that the actual insecure person here is your friend who believes that unless she has an "english' name, she/he will not sell.
This is just crying foul over nothing.