Snap Inc., the newly public corporate parent of Snapchat, makes its money by telling advertisers that it has a base of young, obsessed users who can’t be reached as easily anywhere else.

That claim has met more skepticism lately as Facebook Inc.’s applications rush to copy Snapchat’s most popular feature -- a tool called stories that allows people to upload video snippets of their day, which disappear after 24 hours.

The feature has been most popular on Facebook’s Instagram, where it’s used by 200 million people daily, more than Snapchat’s entire app.

But Snapchat can still say it has a unique offering, according to App Annie.

The app data firm measured user behavior during the fourth quarter and said that on an average day, 35 percent of Snapchat’s daily users in the U.S. aren’t reachable on Facebook that same day, and 46 percent can’t be found on Instagram.

About 61 percent of Snapchat’s fans aren’t watching YouTube on a given day, either. Snap said it had 60 million daily active users in the fourth quarter in the U.S. and Canada.

While many people use multiple social media apps to communicate with friends, the finding could help Snap sell ads in a lucrative market that’s increasingly dominated by Facebook and Alphabet Inc.’s Google, which owns YouTube.

The company, which will give its first public quarterly earnings report next week, must prove to advertisers that it’s a long-term investment, not just an experimental venue.


Though Snapchat’s features are being copied, the app remains unique in an important way: there are no likes or sharing of content, as on Facebook’s apps. So people tend to use Snapchat for more ephemeral moments, while they use Facebook and Instagram to craft an image of themselves.

That’s how advertisers should think about their choice, said Harry Kargman, chief executive officer of Kargo, which manages mobile advertising for media companies.

“Do you want to be in the aspirational environment of Instagram or do you want to be in the real, true peer-to-peer environment of Snapchat?” Kargman said. “Those are two very different purposes.”


Culled from: https://www.bloomberg.com/news/articles/2017-05-03/snapchat-keeps-unique-daily-audience-against-instagram-challenge



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what is snapchat Not a fan...

I'm not interested

Wait lemme park well before I comment

Cool

To be honest, i dont even understand the use of snapchat!

Please can I watch porn on Snapchat??

H

All these social media outfits be consuming our time like Coke. More addictive than weed and alcohol

Like if you don't give a flying f.vck

battle for the strongest app

Yorubaangel:
what is snapchat!!!

So dem teach u say u supos end question with exclamation mark (!) ?

I think mark nsukka bread should be seued in the law court and fined a huge amount of money,because he asked the owner of snap chat to sell of the company to him,and he refused cos the guy saw a future on himself now mark wants to start copying all his features...well Mark Nsukka Bread is not creative. I still prefer the features of the Snapchat over the one on Instagram...

I don't really like snap chat though can't find the benefits self na girl stuffs jawe. They can put flower filter on dre head but to hawk ugu for their parents na lie

Ok. Abeg get me akamu

I'm gonna ask the same question...what is snapchat?

I still can't find my ways around twitter.

common app dey make millions

*niche

Who the snapp eppp


But rather creating weirdos and wannabes with fake lives on the Internet

Scapchat will soon have traffic

I don't use snapchat but this competition is no longer healthy between Facebook and Snapchat.

All those above me talking bad about snapchat, I'm sure you've not experienced your ideas been copied and eventually taking you out of limelight.

Una like wahala. Apart from Facebook and partially twitter, not interested in other platforms

I still don't know how to use snapchat

snapchat is dying and nothing can stop it...their ceo is too rude

chumakk:
I still don't know how to use snapchat

same here .....i hate dat app

crazyABO:
I don't really like snap chat though can't find the benefits self na girl stuffs jawe. They can put flower filter on dre head but to hawk ugu for their parents na lie

twitter and snapchat are my worst and most hated social media

I don't even know what they're talking about... How I take reach here sef

Facebook, operamini, Winning eleven 2012.... which app do I need again?