Growth hacking is about practical action steps you can take to immediately grow your business online presence. For any business, this is the secret sauce that allows you to grow quickly, cheaply, and effectively.
Instagram is a fantastic branding opportunity for many small businesses. However, growing a large and engaged following can take a long time and be incredibly time-consuming.

Are you using Instagram as a traction channel for your business?

Whether most businesses realize it or not, Instagram is proving to be a great platform for such organizations to brand themselves. However, tapping into a large (and growing) number of Instagrammers can take time and tremendous effort. But, once you do manage to achieve a robust following on this platform, you will realize that all of you hard work was worth it.

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Growth hacking is a relatively new concept in the world of social media. In case you’re wondering what it is, Wikipedia describes it as, “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.”

People who do this are called growth hackers. Growth hackers are essentially marketers who are equipped with a specific set of skills related to growth. They deal with a different set of problems and provide solutions using digital tools.

The word ‘hacker’ can be interpreted differently by different people, but with respect to marketing, it mainly refers to someone who can extend certain characteristics to a product that enable it to go viral and grow. In order to achieve this, a growth hacker may:

Have various perspectives on the product
Not be afraid to deviate from the norms to market it
Come up with new, interesting solutions to customer’s problems
Know how be creative and methodical, as and when required

We’re talking about the kind of growth that makes startups successful and takes them from zero to millions of followers and customers in a span of a couple of years. Growth hackers work towards boosting the primary metrics for a company/brand and keep the number of followers growing with time.



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