Around 2013, I bought a phone from Jumia and paid N300 for shipping since I was gonna pick it up at their abuja pickup office. I expect that by now, haven established significant presence in many Nigerian cities, we should see very low shipping prices or entirely free shipping when one opts to pick up products at their office. But I notice that for basic small stuffs like gadgets, shipping is even cheaper to ones doorstep than when one opts for pick up. One could see doorstep delivery at N1100 while pick up could be N1300 for same product. I saw a fridge for 45k (jumia first) but when I wanted to checkout, shipping was 11k. I keep wondering why a product from Ali express of less than $100 will be shipped free or for less than $2 all the way from China while Jumia in my domot will charge me big. I also wonder why portable items like smartphones can't be shipped free or for a little token if one opts to pick it up himself. Or is there what I dont know.

check net worth of both companies therein lies the reason.

surprises me too

I think jumia now outsources its logistics which I guess increased the cost

That the wayo na, using shipping to augment the low cost of item