How does digital marketing change? What revenue streams can publishers rely on in the future? What should advertisers do when designing campaigns for native advertising? About these and other questions are begging for answers everyday.

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Native advertising has more potential, Unlike classic display advertising; such advertising forms, primarily based on content, have clear advantages. Experts in the marketing industry have come out clear that native advertising are target-oriented, data-based, more effective and more scalable than aging marketing concepts.

The conversions are more valuable and the prices in comparison to the low banner CPM significantly more pleasant for the players of the digital value chain. With native advertising, even not only publishers, marketers and agencies would win, but especially the readers.

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Some marketing giants, Google for example, ensure ads are served to the right audience and the trend now is to ensure that advertising do not to annoy potential clientele, but to provide useful content.

Now, marketing has gone beyond using tools like articles, interviews or videos, but multiple engagement formats are becoming indispensable nowadays. To do this, companies need to create high-quality advertising or advertisement with informative and entertaining content. We've seen big brands in communication doing this and some other brands are already following the trend.

Some brands use 'catoonized' videos, comedy, mimic of a memorable event, life experience situations etc to market their products in order to gain the attention of the readers to their promotion with keen persuasion and reinforcement.

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An investment of advertising companies in a brand-conscious storytelling is indispensable, believes Benedict; and it's important to match the content with advertising medium. What I mean is that, your advertising framework in print media should be different from non-print media.
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With a meaningful storytelling, users are more consciously grappling with the brand. In the context of a native advertising, users would spend an average of two minutes with the brand.

Native advertising industry has presented itself confidently but without proper planning, conception and success evaluation, native advertising cannot work. Native advertising is the place where content, in combination with data on user engagement with the advertising content makes up the soul of the new form of advertisement.

The industry therefore needs to provide full and creative content, information with added value and, of course, an advertising character. Some farsighted marketers who can really see into the future are already voting for native advertising to be the future in the online advertising market.

The young industry is confident of the home-made problem in the classic online advertising market. Thanks to native advertising, advertisers are likely to look forward to valid advertising effects, which have so far only been delivered moderately by classic marketers and media agencies.

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The necessary interaction between content and advertising inevitably leads to native advertising and the control of ad-serving systems in the editorial environment makes it easy to analyze the campaign data deeply.

Finally, since there's more transparency in native advertising and better conversion, marketers, agencies, advertisers and publishers have finally laid the foundation to fight together for changes in the online advertising market and pave the way for an attractive advertising future for all industry players and especially for users.