ROME BUSINESS SCHOOL NIGERIA
Digital Marketing Executive Education Course

DATE:[/b]7th, 14th, 19th and 28th October 2017
[b]DURATION: 1 Month Course (4 Saturday Classes)
COURSE FEE: N100,000 to cover for (Certificate from Rome Business School with ISO 9001:2015, Coffee Break and Lunch, Didactic Materials and High Quality Facilitation)
VENUE: Rome Business School Nigeria. 10, Hughes Avenue, Alagomeji, Yaba, Lagos-Nigeria


BENEFITS:
High Quality Lectures • Documentation (Slides, Lecture notes, Case studies, Articles) • Rome Business School certificate with ISO 9001:2015 • Registration in the Rome Business School Alumni Association • Post-Course Assistance • Networking opportunities


COURSE OVERVIEW
Digital marketing enables direct communication with customers (current and potential) and to send targeted messages to each of them. This enables the achievement of targets of acquisition of new customers, retaining and development and to know where the budget is being spent more effectively.

Participants will join in digital marketing activities designed to help develop their own creativity and discuss how the creative process can assist them in developing a new idea for a business venture.

COURSE CONTENT
MODULE 1 Digital Marketing
1. Digital marketing within the framework of the company’s marketing programme.
2. Developments and advantages of digital marketing
3. Customer databases and digital marketing
4. Forms of digital marketing
5. How to choose the best form of digital marketing
6. Defining a strategy and the digital marketing plan
7. Identifying sources/suppliers for digital marketing support
8. Public imposition issues in the field of digital marketing

MODULE 2 Web Marketing
9. The internet and the company business model
10. Knowing and understanding the digital customer
11. E-marketing planning and strategy
12. Collecting and managing digital data and information
13. Website design and user friendliness
14. Managing e-marketing tools
15. Optimising digital marketing by tracking and measuring

MODULE 3 Social Media Marketing
16. What social media and social networks are: Types and classifications
17. How social network form and evolve – the viral effect
18. Collecting and managing digital data and information
19. Why consumers love social networks and how they can be used
20. Assessing the various social networks, their strong points and options for your presence, participation and involvement.
21. Main social networks: Widgets and gadgets – What they are and how to use them
22. Using social media in various market sectors
23. Reputation management – tools measurements and techniques for reach and perception control
24. Developing a social media marketing strategy and an implementation plan

MODULE 4 SEO – Search Engine Optimisation

MODULE 5 Google Adwords

MODULE 6 E-mail Marketing

For Registration, Click here to fill our online form: http://romebusinessschool.it/en/rome-business-school-nigeria/

For further inquiry and a detailed Course Brochure with the course aim, benefits and modules, Contact us: nigeria@romebusinessschool.it, call +234 (0)9067556524; +234 (0)8105084635 or visit: www.RomeBusinessSchool.it.