Mercedes-Benz is the most valuable European premium automotive brand according to the latest rankings of the "Best Global Brands 2017" report published by well-known US brand consultancy Interbrand. Coming in at ninth place, the brand with the star is the only European company to rank among the top 10 of the world's 100 most valuable brands. Compared with last year, the value of the brand grew by ten percent to 47.83 billion dollars. Mercedes-Benz has therefore consistently improved its leading position since 2009 and is one of the world's strongest brands.

"We're delighted to have firmly established ourselves among the world's most valuable and best brands," says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "This demonstrates that we're well placed worldwide with our future-oriented strategy CASE, a consistently innovative brand identity and our wide-ranging product portfolio. With our unique combination of tradition and modernity as well as constant innovation as part of the Mercedes-Benz brand DNA, we are ideally placed to play a successful and active role in helping shape the necessary transformations of the digital age."

Becoming even better at anticipating the needs of customers, developing new areas of business at higher speed and ensuring even shorter product launch times, these are some of the ways in which Mercedes-Benz aims to successfully shape its future. Yet mobility in the digital age means change for customers and manufacturers alike. The Stuttgart-based company is today more successful on social media than any other premium automotive brand in the world. Day after day, the brand interacts with millions of fans and followers around the world. Hence, one of the reasons cited by the authors of this year's Interbrand study, entitled "Grow. Change. Grow." for the brand's further growth in value is that Mercedes-Benz is successfully promoting and helping shape the cultural transformation both within the company and in society.

This year marks the 18th time that the annual "Best Global Brands" study has been published by Interbrand. The study is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands. The study is designed to identify the world's 100 most valuable brands.

https://autojosh.com/mercedes-benz-wins-valuable-european-premium-automotive-brand-award/

Lalasticlala
Mynd44
Ishilove
Marpol
Semid4lyfe
Obinoscopy
Seun

ftc

Hmmmmmm... Benz all the way.

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OCTAVO:
Hmmmmmm... Benz all the way.

Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

PaperLace:


Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

Well, you are wrong and your idea of getting likes is very lame.

OCTAVO:

Well, you are wrong and your idea of getting likes is very lame.

It's not that serious .
If all the Benz or nothing and Benz all the way, buy more Benz, we would see less Japanese cars. That'll be good for everyone in the long run _including the buyers of Nigerian used cars.

PaperLace:


Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

you know say you don mad he remain small make you enter market


cant stop laughing

fact

Benz is definitely in it's own class.. #PureClass

Only European? To me Benz is the premium world brand..even compared to American cars... my humble opinion tho

PaperLace:


Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

Hmm nor judge ppl here oo

Some men for nairaland dey drive g wagon oo

You are forming big boy and you don't own a Mercedes


Is that one a big boy?

PaperLace:


Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

Warriz diz? Pls go back to Slp so ur brain can get fully charged.

Who dey follow them the drag the award before, Suzuki

Na correct moto

Na must buy for person weh god bless.

Benz is in world of its own. A shoulder above d rest.. Every Benz car oozes class wen compared to other brands

Na correct moto

Abi innocent or innoson deh follow dem drag before.

nurey:


you know say you don mad he remain small make you enter market

cant stop laughing

Haha, it's on NL I see all the Benz or nothing _I don't see that much Benz in reality(with the exception of Vboot though). Abi na me need to change location ?

PaperLace:


Haha, it's on NL I see all the Benz or nothing _I don't see that much Benz in reality(with the exception of Vboot though). Abi na me need to change location ?

Yes them plenty for okokomaiko

Why won't it be rated this high..

Anyways if you own a car you need to read this 7 Proven tips to Save Your fuel

tushd:
You are forming big boy and you don't own a Mercedes


Is that one a big boy?

johnstar:


Hmm nor judge ppl here oo

Some men for nairaland dey drive g wagon oo

bro iswear, my neighbor 4 estate here wey b big man, e get Range rover evogue, One Gt sports car, Escalade truck and Toyota spider na nairalander

D tin shock me oh but baba no temme e moniker

PaperLace:


Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

iambabaG:
Benz is definitely in it's own class.. #PureClass

Ditto

Benz....

Unrivaled benz for men.

birdsview:
Only European? To my Benz is the premium world brand..even compared to American cars... my humble opinion tho

The ranking cuts across automobile to include all companies and firms.

Finally you people have accepted!

birdsview:
Only European? To my Benz is the premium world brand..even compared to American cars... my humble opinion tho

Bros there's nothing to be humble about.

Matter of fact loud it so the people at the back can hear you well

Pepper dem gang something

Some people wey dey drive old benz 230 vboot go come here come shout benz all the way too.

PaperLace:


Why do I have the feeling that people who type the highlighted on Nairaland, drive something like the attached picture in reality?

because life's too hard for the pessimistic to see