TStv, a new pay TV company, is beginning a journey to challenge the largest company in Africa by market valuation. Naspers which owns MultiChoice operates the DStv brand across sub-Saharan Africa. DStv is a digital satellite TV service which leads its category in the region. It is well funded by South Africa’s Naspers which has a valuation of $100 billion, more than 30% of the total market value of the Nigerian Stock Exchange.


In this piece,  I explain the  opportunities before TStv and its strategy.  I also  explain why DStv will be a hard to crack. DStv has answer for TStv via GoTV.  StarTimes is also there along with video-on-demand players like iROKOtv, Netflix and DStv's Showmax. Sure, Goliath has been defeated before and TStv should go for it.


At the end, I do think we will have Apple iOS and Google Android scenario here. DStv will be the Apple while StarTimes/TStv will be the Android. The latter set will be everywhere while the former keeps the profit. So, at the end, DStv with its premium contents and higher pricing will keep more than 60% of the profits in the sector. That profit is what Naspers is really interested in. 


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