In this age of tweeting, blogging, Facebooking, Instant Messaging, a valuable marketing tool called ‘e-mail’ is fast becoming obsolete in many people’s eyes. However, e-mail is still a very crucial factor to the success of event marketing and if used effectively it could extend your reach and cut costs. So, how does a professional event management company leverage the power of email marketing to make maximum impact? Read on to find out.

Why e-mail marketing?

Email’ is one of the most overlooked yet effective modes of communication. It has been around for decades, but not many realize how useful it can be. It has the following advantages to offer.