we cover 5 ways to make more money with WooCommerce.

Introduction

WooCommerce is the most dominant ecommerce engine on the planet. Right now it powers a reported 42% of ecommerce sites. That’s pretty staggering. It’s a testament to the continued growth of ecommerce, which has been steadily rising.

Lately news headlines often proclaim the death of real world retail, pointing to the rise in online sales. It’s probably more complicated than that, but the point is that ecommerce is growing in leaps and bounds.

How Can You Maximize the Income of Your WooCommerce Website?
A lot of people are now running online stores and find themselves in the new position of being shopkeepers. And a common question is how do they maximize their income.We’ve got a few suggestions to help WooCommerce store owners make more money.

There are a lot of ways to do just that—we could write an entire book—so we’ll just offer five simple ways to make more money with WooCommerce:

1. Experiment
2. The Up-Sell
3. Create Urgency
4. Create Content
5. Email Newsletter



1. Experiment
The science of shopping is fascinating. There are all kinds of factors that influence our buying decisions, and you better believe that retail shops have tested just about everything to maximize profit.



Retail shops often experiment with lighting, temperature, music, layout, color— just about anything that will influence customers to spend more money.



It’s no different online. Major stores like Amazon have tweaked and tested all kinds of things, from the color of the ‘buy’ button to the placement of the images. They’ve optimized everything. You should too.



How to Do It

Different tweaks will require different tools. If you want to change the ‘add to cart’ button, it will depend on what theme you’re using. Some themes make it a simple customization, while others will require a plugin or CSS coding (here’s an overview of all three approaches).



There are also A/B testing tools that can help you compare your changes and see what’s most effective.

More Options

For a more robust approach, you can use the Storefront Powerpack extension to customize just about anything in your store (assuming you’re using WooCommerce’s Storefront theme).







Easy Money

Try making minor changes to your product page to see if you can increase conversions. One ecommerce site had a 5% boost in conversions simply by changing the ‘buy’ button from blue to green.



Different sites will have success with different things, so you’ll need to experiment and see what’s effective on your site. Be sure to pay attention to your stats so you can make a decision based on what actually works



2. The Up-Sell
An age-old retail practice is the up-sell. It can come in many forms, but in general it’s about getting a committed customer to spend more. They’ve already made the decision to buy, so now it’s about increasing profit.

Here are a few different approaches to the idea:

The up-sell: Recommending a different version of what the customer is already buying, often something with more features that either costs more or has a larger profit margin. This is a suggested product to replace what the customer is currently considering.

The cross-sell: Offering a complementary product to go along with the customer’s purchase, something the customer would likely need anyway— HDMI cables with a new TV, a case with a new phone, etc. These are
suggested products in addition to what the customer is currently considering.

The bundle: Similar to the cross-sell, this is offering an item the customer wants along with another frequently purchased item, often with a discount. So this might be a second book by the same author, a movie sequel, or a printer to go with the new computer.

However you approach the up-sell, the idea is that it’s ultimately a help to the customer. It might be offering them a convenience, pointing out extra features they may want, or saving them money. Yes, you want to increase profit for your store, but it also has to help the customer.

How to Do It

The good news is that WooCommerce can do up-sells and cross-sells out of the
box. They’ve got documentation to help you through it.

More Options

If you want to invest more in your store, WooCommerce has a number of extensions you can purchase that offer even more flexibility for adding cross-sells and bundles, including Product Bundles, Chained Products, Force Sells,
Composite Products, and Mix ‘n Match Products. They also offer a helpful chart explaining the differences.

Easy Money

Look at your current offerings and find an obvious step up that would make for a good up-sell. Or maybe a cross-sell is a better fit. Are there common combinations of products that your customers often buy? Set up a cross-sell to encourage those combo purchases.

3. Create Urgency
Another standard retail tactic is to create urgency: “Buy now!” “Limited time offer!” “Buy before they’re gone!

You don’t need to use quite as many exclamation points, but creating a time limit or limiting quantities can be a way to put pressure on customers and encourage them to buy now.

How to Do It

There are a number of ways you can create urgency. The simple, non-coding approach would be to create a sale with a deadline. That functionality is built into WooCommerce. Then you just need to spread the word and emphasize the deadline. Make sure it’s clearly announced on your homepage. Spread it through your marketing channels.

More Options

A more effective approach would be to add a countdown timer. There are several plugins that offer that functionality, including WooCommerce Sales Countdown, WooCommerce Coupons Countdown, and Product Countdown WordPress Plugin. A generic countdown timer plugin would also work, paired with the sale and deadline in WooCommerce.

Easy Money

Set up a 24-hour sale with a countdown clock on your homepage. Schedule a few emails announcing the sale a few days ahead of time, when the sale begins, when it’s half over, and then just a few hours before it ends. You can schedule the same updates on social media, maybe even adding a few more (especially on a
timely channel like Twitter).

4. Create Content
Content isn’t just king, it also sells. So if you want to make more money selling stuff, start creating content about your products.

Content can help in three ways:
1. You’re enhancing your search engine optimization (SEO) to help potential customers find your site.

2. You’re educating those customers and helping them make a decision.

3. You’re building your brand.

How to Do It

WordPress does SEO pretty good out of the box, but you can also use the Yoast SEO plugin to further improve your SEO. Make sure you’re writing helpful meta descriptions and coming up with good headlines. You should also consider the Yoast WooCommerce plugin to further boost your SEO efforts.

When it comes to actually creating content, share what you know. Write about your products and help customers understand the ins and outs. Think about it from the customer’s perspective.

Be sure what you write and the way you write matches your company’s brand. If you sell nerdy T-shirts, embrace it and write about things nerds love. Make sure your writing has a clear voice. You want it to be distinctive and draw people in. You need to stand out from all the other content out there.

More Options

A You can always get creative and come up with content that best fits your products. Maybe video is a better approach than written blog posts. Go for it.

Easy Money

You’re probably thinking, “Wait a minute, this doesn’t seem easy.” Yeah, creating content can be a lot of work. And let’s be honest, you’re not likely to see a boost in sales after a single blog post.

But it’s all about the long game.

The easy part? Creating content doesn’t require coding. It also relies on one thing most shop owners have in abundance: A genuine love for the products they sell.

So start writing one blog post per week. They don’t have to be long (300 words minimum), and you can simply share your love with the world. That should be easy.

5. Email Newsletter
It can be awfully hard to get customers in the first place, so once you get them, make sure you hold on to them. Adding your customers to an email list and staying in touch with them can be an effective way to get repeat customers.

Having a consistent email newsletter is often the challenge. Make a plan to regularly send your customers updates. Send them the content you’re creating, share discounts, tell them about new products, etc.

How to Do It

There are a number of different email newsletter providers and most of them will integrate with WooCommerce: MailChimp, Aweber, Constant Contact, etc.

In most cases these integrations will let you do a lot of cool stuff, including reaching out to customers who have abandoned their shopping carts, making product recommendations, segmenting based on purchase history, and more.

More Options

You can also bring customers back with a rewards program. Use WooCommerce Points and Rewards or WooCommerce Loyalty Rewards to reward your customers for creating an account, making a purchase, writing a review, and more.

Easy Money

Don’t just add customers to your list and start sending them glorified ads. Use this opportunity to welcome them. It’s a chance to set the stage, build your brand, and cement your connection with the customer.

Set up an automated email right now to welcome new customers. Thank them for shopping at your store, and let them know how they can reach you if they have any issues. Be sure to set expectations for future emails (how often will you email them).

Then throw in a discount. You’ll be enticing them to come back right away, plus you’re teaching customers that your emails are valuable.

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