Television viewers across Nigeria and indeed Africa will be treated to another moment of excitement, adventure and fun when the upcoming reality television show ‘Celebrity Housemates’ hits the screen and online platform from January 12 to February 11, 2018.

According to Managing Director of Hartlink Ventures and the Executive Producer, Kemi Otegbade, the show which is tagged ‘Convergence of Culture, Lifestyle and Entertainment’ is a breakout from the norm, a reality show with a difference as it sets out to “change communication and engagement platform to celebrate and reward our entertainment icons thereby providing engaging content and entertainment for television viewers.”

The show will parade array of stars like model and actor, Emmanuel Ikhubese, ace actor, YomiFash Lanso, comedian and actor, Funky Malam, actress and TV presenter, Doris Simeon, veteran musician, label owner and fashion entrepreneur, Ruggedman, Actress and singer, Muma Gee, actress and comedian, Ada Ameh.

Others are actress and fashion stylist, Peggy Ovire, actress and economist, Eniola Badmus, actor and businessman, Bolanle Ninalowo, beauty queen and entrepreneur, Ogenna Ekwubiri and actor, Frederick Leonard.

Otegbade said the show will also emphasise on the Nigerian culture in unique style and provide great content for brand engagement at value added cost, adding “culture and entertainment has been confirmed as an undisputable universal bond and the new alternative to oil in Nigeria.”

Geared towards promoting peace and unity in the country, the 12 celebrity contestants are drawn from the six geopolitical zones in Nigeria and designed to bridge ‘the negative perception of our nation and showcase our strengths.’

They will be camped in one house and will be placed on series of daily challenge and tasks and the contestants will prove their entrepreneurial acumen through various challenges on the 4-week show.

The content of the show will focus on lifestyle, interpretation of culture, special games, entertainment and educational driven tasks, among others. Other top notch celebrities and role models in the society will visit the housemates to relate with them and share ideas on projects, careers, and entrepreneurial achievements.

Each week, viewers will vote for their favourite celebrity while the contestant with weakest vote will be evicted. Every weekend there will be a party in the house to celebrate the end of the week and encourage the contestants to loosen up. This party will be star studded as other celebrities will be brought in with them.

The 30 day show will be streamed live on all scheduled online media platforms for 24 hours, one hour daily show on national terrestrial TV and cable stations.

The last man standing will go home with cash price of N7 million; other contestants will go home with other cash prices and endorsement deals while N2 million will be donated to two charity homes and N1 million to selected viewers.

The reality show is powered by Hearlink Ventures and sponsored by FlyforValue, Lagos Internal Revenue Service, Dope TV, Amen Estate and other forward looking brands who have committed to be part of the show through brand advert placements