THE ACT OF TAKING CARE OF ONE’S SKIN HAS BEEN TRANSFORMED BEYOND WHAT IT WAS IN THE PAST DECADES. AT FIRST, SKIN CARE WAS ALL ABOUT TAKING CARE OF THE SKIN, JUST AS THE NAME IMPLIES. IT WAS ABOUT USING PRODUCTS WHICH WERE MOSTLY AS CLOSE TO NATURE AS POSSIBLE TO CURE SKIN AILMENTS AND TO MAINTAIN THE OVERALL HEALTH OF THE SKIN.

THESE DAYS, THE CASE IS DIFFERENT, SKIN CARE PRACTICES ARE CARRIED OUT MAJORLY FOR THE PURPOSE OF BEAUTIFICATION AND SOMETIMES TO EFFECT ALTERATION.

The wants of man, especially when it has to do with appearance is insatiable and this trait has been successfully imported into the skin care professional world. Day by day, new trends are evolving which are suited to sustain these insatiable needs of the average consumer out there on the market. This rush by the producers to satisfy the consumers and the consumers trying to always increase their demand has led to seeming craze within the skincare industry.

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