Made-in-Aba campaign gets international recognition


The Made-in-Aba campaign created by the TBWA Africa\Middle East Network has bagged the Grand prix award at the annual leadership conference dubbed “Africannes” in South Africa.

According to a statement from the agency, the Grand Prix is an award given when a campaign is seen to meet the highest standards in creativity, execution and impact.

“This is only the second Grand Prix awarded in the last five years,” it stated.

The Global Creative Chairman, TBWA\Worldwide, John Hunt, was quoted as saying that it was important to ensure that communication campaigns were not treated with a knee-jerk/start-and-stop approach but with a clear intention to create impact and affect the lives of people.

According to him, the Made-in-Aba campaign had clearly demonstrated these positive traits.

He also commended the TBWA\CONCEPT Nigeria for finding the right partner in Ford Foundation, which helped drive the success of the campaign.

He expressed the hope that the campaign would be sustained with even more initiatives both with Ford Foundation and new partners that would be keen to support the campaign, having seen its power and impact.

The Ford Foundation and TBWA Concept also collaborated with the Abia State Government to promote made-in-Aba goods.

The representative of Ford Foundation in Nigeria, Prof. Paul Nwulu, had explained that Ford Foundation was inspired to partner the Abia State Government following the commitment shown by the Okezie Ikpeazu administration towards promoting entrepreneurship and commerce through the campaign.

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