Agripreneurs are a new breed of entrepreneurs combining their love of farming and agriculture with business. A successful agripreneur is one who has the ability to think outside the box, recognizing opportunities which others could not see. Here are some Start up lesson for every agripreneurs:
Identify one area of agribusiness
If you are a “Jack of all trades” you will find it difficult being a master in one business. You need to concentrate on building and promoting a business. Do not start agri-business because you heard it bring high returns, venture into a business you love and have background information on, study the business carefully, build an energy around the business, acquire more skill on the business, apply your own ideas, bring in experts that will help you grow the business.
Don’t expect to start perfectly
Procrastination is the killer of dreams. Do not expect to have enough money or investors before you can start that new business. You can start very little, what matters is your dream for the business. You can only stop growing when you stop dreaming higher. Do not be satisfied with where you are per time, always aim for the top while you gradually take the steps.
Have your customers at the back of your mind
Every business is set up not for the owner but for the people. Whichever area of agriculture you plan to venture into, have your intending customer’s interest at the back of your mind. If your service/product is good, you will have not only return customers but referral customers too. Your satisfied customers will be part of your media team. If possible, when starting that business, conduct a survey on what the people want.
Success is a gradual process
You must do what is required to acquire what is desired. Do not rush success. It takes the demands of discipline and diligent to be successful. Take your success journey one at a time, be focused on your defined goal and be determined to attain your goal and you will definitely get there.
Learn how to market
If you cannot market your agriproducts, you are not going to succeed as an agripreneur. As a matter of fact, I think marketing should be one of the basic concepts an agripreneur must learn how to do. There are different forms of marketing, so depending on the service you are rendering or product you are selling, you can choose the best that suits your business and brings higher returns.
An agripreneur should keep assessing different market strategies until he finds the most effective. He should also seek the service of a good marketing manager to help promote his business.
Stay updated with the trends
To be successful in agri business, you must be well-informed of the latest trends. Always do research on how the business is being done by your competitors. In agriculture today, most agripreneurs have developed easier ways of doing business with maximum profit assured. They spend lesser time and still get better profit.
Don’t be afraid to fail
Life is too short to let fear make the decisions for you. It is not easy to overcome the fear of failure but once you build up the confidence to not let fear hold you back you will achieve more success. So if you must be successful, be ready to face failure. Many successful agripreneurs failed countless times before they succeeded, let your passion for agriculture see you through.
Believe in yourself
If you don’t believe in yourself, you cannot succeed in your agribusiness exploit. You cannot sell/promote what you don’t believe in. No matter what you are facing, always brace up to the challenge. Be proud of yourself and the small success you achieved and you will be a big success.
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