South Korean electronics giant, Samsung Electronics Co. Ltd plans to double the annual revenue contribution from its African markets to 20 percent of the company’s total revenue globally in the next five years.

Head of Business on the continent, Samsung Electronics, Mr. Sung Yoon, said Samsung accounts for over half of the mobile handsets and televisions sold in African nations.

Yoon said: “We think Africa is extremely important for the future. Demand for Samsung products was being driven by growing African demand for bigger TV and mobile phone screens.”

He stressed that Samsung has witnessed growth due to an increase in connectivity across the African continent, noting that it has brought about higher investment in telecommunication infrastructure.

According to him, the growth would further boost demand for its devices in the future, adding that more African consumers are turning to smartphones for more basic models helped by faster Internet speeds.

Yoon said Samsung faced competition in Africa from cheaper devices, undercutting even Samsung’s more basic smartphones.

“Those entry products are still slightly more expensive than our low entry competitors; so it’s difficult to reduce the gap … We cannot sacrifice the quality,” he said.

Samsung’s rivals in Africa include China’s Huawei Technologies [HWT.UL] and Tecno, owned by Hong Kong’s Transsion Holdings.

SOURCE: https://brandspurng.com/samsung-plans-to-double-its-africas-share-to-20-in-5-years/

Good one from one of the best brands around.

Samsung Rocks!

Samsung rocks...
Android rocks...

Samsung makes android look good

Africa's population is in hundreds of millions

Its the wise move to make

If they intend to expand, then we need to take advantage

Government should partner with Samsung Heavy Industries to build capacity in ship making and this can be done by offering tax rebates and other incentives to encourage partnership

Look at the oil industry, 20+ years after and we still have jobs that can only done by expatriates

They don get customers na.

samsong, what a nice product

Tecno wont be happy hearing this.

... its game on

RentedReality:
Africa's population is in hundreds of millions

Its the wise move to make

If they intend to expand, then we need to take advantage

Government should partner with Samsung Heavy Industries to build capacity in ship making and this can be done by offering tax rebates and other incentives to encourage partnership

Look at the oil industry, 20+ years after and we still have jobs that can only done by expatriates

Thread is about Samsung Mobile bro

RentedReality:
Africa's population is in hundreds of millions

Its the wise move to make

If they intend to expand, then we need to take advantage

Government should partner with Samsung Heavy Industries to build capacity in ship making and this can be done by offering tax rebates and other incentives to encourage partnership

Look at the oil industry, 20+ years after and we still have jobs that can only done by expatriates

Africa population is over 1.2 billion and Lagos is number one city in population.

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www.nairaland.com/4300692/nairaland-comedy-skit-yoruba-video

How will they do that with their expensive phones?

They want to start releasing crappy phones like tecno and infix etc abi?

This is a good one as increasing market share to 20% can only happen in two ways: the market size of smartphone in Nigeria will increase as more people demand for smartphones instead of Java phones. since Java phones industry is in its decline stage. if the market size increase then Samsung's market share increases.
2)Samsung could go into cost differentiation that is changing its price strategy to cost focus. Making cheap quality phones for some segments of the market. Market share will increase.
However with market penetration, more smartphone producers will come but they are not a threat to giant Samsung.

Booked