You are in business to make money, if you are an employee and you don’t attract customers to your company, your company may not have high profitability and this may affect your take home salary. As an employer, the business owner, if you are not having reasonable return on investment (ROI), you may be forced to close down the business . The truth about this is that whether you are selling product, delivering service or offering value to customers, all is tailored on accumulating revenue. The more customers/clients you have, the more your salesforce increase and the more money you make. If you are superb in human resource management, financial management but you don’t have enough customers to keep at the safe net, your business will fall. Have you ever think of why guys like Bill Gate, Mark Zuckerberg, Amazon Guy, Google Guys, Dangote are in the top chart in the richest guys in the world and are always consistent for decade, the reason is that these guys serve more customers.
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