Japan vehicle brands enjoy the most loyalty from their customers.

This is according to the 2018 Edmunds Trade-In Loyalty Report.

The report, which studied more than 13.9 million vehicle transactions from 2007 to 2017, shows that customers are most loyal to Japanese brands such as Subaru, Toyota and Honda.

Other brands that enjoy reasonable amount of loyalty from their patrons include Ram and Chevrolet. They both had a loyalty rating of 54%.
At the other end, brands that enjoys the least loyalty include Chrysler, Smart and Dodge. These set – according to the Edmund report - experienced less return customers than Fiat and Mitsubishi.

The report also show that in the last decade, Subaru and Mazda experienced significant upsurge in customer retention. Mazda had the most number of return customers than any vehicle in 2017.

Meanwhile, on the losing side were Chrysler and Dodge.

These brands experienced very poor loyalty ratings. Their customers reduced by half over the studied period. Buick, also, did not fare well as its rating dropped from 35% in 2007 to 29% in 2017.

The Luxury segment experienced some loyalty to some brands.

For instance, Lexus, Land Rover and Audi experienced the most loyalty from its customers. These brands were followed closely by followed by Mercedes, Porsche and BMW.

However, in the category of the least loyal luxury customers include brands like Jaguar, Infiniti and Volvo.

In order for automobile brands to enjoy and maintain loyal following, Edmunds suggested that automakers need to “leverage emotional design, offer a wide array of SUVs and have a solid history of reliability.”


Source:

https://autojosh.com/japanese-cars-have-the-most-loyal-customers/

Lalasticlala
Mynd44
Ishilove
Marpol
Semid4lyfe
Obinoscopy
Seun

Ok

Lalasticlala
Mynd44
Ishilove
Marpol
Semid4lyfe
Obinoscopy
Seun

Toyota is the best

Shey person wey never chop de hear preaching?

Who loyalty epp

HsLBroker:
Ok

ok what must you book space

splmosixx:
H

H for Hormones

I know honda got loyal customers despite the fact that the front wheel will behave this way sooner.

Your hormones bah

Iscoalarcon:
H for Hormones

Long term reliability is very important in when sticking with a brand! This the Japanese auto companies got!!

KIA all the way

xreal:
I know honda got loyal customers despite the fact that the front wheel will behave this way sooner.

It's either you're forever stuck to the old model cars or you lack maintenance culture for your Honda to still be pulling at this age.

I've driven my 2010 Accord for 4 years with little issues, and YES, my next car will be an ACCORD.

[quote author=xreal post=65850147]I know honda got loyal customers despite the fact that the front wheel will behave this way sooner. The reason is because their engine is very strong, durable and fuel economy is far better than any other car including toyota. I have the two and I can tell

[quote author=xreal post=65850147]I know honda got loyal customers despite the fact that the front wheel will behave this way sooner.[/quote The reason is because their engine is very strong, durable and fuel economy is far better than any other car including toyota. I have the two and I can tell

What about we that don't have cars, well all i know is am always loyal to mallam Abu and Iya rukayat, because if i dont have money they will "No problem when you get the money, you pay me". That shows am a loyal customer na

For Volvo they need to remove that their crossing belt logo.

Volvo cars beauty is being seriously marred by that long crossing belt logo.

xreal:


U be foool, mumu, ediot.

he never insulted you now. If you are frustrated, go and protest in front of the National Assembly.

oyetunder:
he never insulted you now. If you are frustrated, go and protest in front of the National Assembly.

Read and comprehend the bolded part.

Did u read the word 'forever' init?

Read again and again till u understand.

[quote author=xreal post=65850893]

Read and comprehend the bolded part.

Did u read the word 'forever' init?

Read again and again till u understand.[/quote
He didn't insult u...

Innoson all the way

Team Rangerover....

Is Subaru in Nigeria self

[quote author=officializzijac post=65850549][/quote]
Why are Honda products not used for commercial or very taskul purposes like Toyota. Why are their dwindling sales figures for Honda products when compared to their previous years' records.

Before you argue blindly, check the sales figures of Honda Pilots vs Toyota Highlander,
Accord vs Camry
CRV vs Rav4
Civic vs Corrola
City vs Yaris
Ridgeline vs Hilux or Tacoma
Odyssey vs Sienna
Crosstour or Acura ZDX vs Venza
Acura TL vs Lexus ES350

Also check why Honda are discontinuing the production of many models. Simply because of low patronage resulting from reliability issues.

I personally like Honda though maintenance cost is a bit higher than Toyota.