Volkswagen renamed its Truck & Bus division Traton Group as it prepares to raise funds for global expansion in commercial vehicles.

Volkswagen said on Wednesday the brand name helps the division forge a new brand identity for its commercial vehicles business as it integrates its MAN and Scania divisions to challenge rivals Daimler and Volvo.

Volkswagen on Tuesday said it was exploring an alliance in the area of commercial vehicles with Ford Motor.

Andreas Renschler, Chief Executive Officer of Volkswagen Truck & Bus Group and member of the Board of Management of Volkswagen AG, said: “The new name TRATON is a major milestone on our road to become Global Champion of the transportation industry. Since our foundation, we have grown together faster than expected. TRATON provides us with more independence. It will further strengthen our Group’s joint identity and uniqueness. The new name will also foster our visibility as the leading Group for innovative transportation solutions. It will increase our attractiveness for new talents as well as for capital markets.”

TRATON reflects the Group’s DNA: what the company is striving for and how it is acting. The name stands for a young company designed for and born in a new era of transportation:

• TRAnsformation of the ecosystem transport is our mission – for everyone´s benefit.
• TRAnsportation is our and our customer’s passion.
• TONnage is what our customers are moving around the world, every day.
• TRAdition of our strong brands is what is grounding us.
• Always “ON” is the ultimate goal of our customers and our attitude in order to make everything possible for them.

TRATON goes along with our joint values: determination, integrity, respect, customer focus and team spirit. The official name change is expected to be effective by Q3 2018.

https://www.phoenixnewsonline.com/2018/06/20/volkswagen-truck-bus-renamed-traton/