The search engine giant Google keep releasing its algorithm updates in order to make sure that most of the organizations are using the latest technologies and moving ahead. And, if we talk about the Google updates for SEO, “Penguin” has made lots of changes in the SEO practices. Since its introduction, hysterics over the Negative Search Engine Optimization has exploded. The negative SEO can harm your website in multiple ways. However, recognizing it on time can prevent you facing those issues. To recognize if you’ve been hit by it, you may also hire digital marketing services providers. Apart from that, we’ve also mentioned some ways that can help you identify the negative search engine optimization and overcome it. But, before that, we would like you to know what does it mean. Let’s get started.

What Does Negative SEO Mean?

Negative SEO can refer anything malicious someone has done to harm your website’s ranking on the search engine. However, according to the context of the Penguin update, the negative search engine optimization means one thing. And, that is - somebody has made efforts to make your link profile look bad. Usually, it means that they have tried hitting you with a huge number of bad quality content or with a ton of black-hat links across multiple domains.

Also, analyze if you’ve had a security breach. For example, identify, if is it a DDoS taking your website down or a SQL-injection attack, modifying content or adding outbound links. If yes then, you need to take it seriously and find ways to handle it quickly. For doing so, you may also get connected with digital or email marketing companies in gurgaon that will not only help you overcome these issues but also, will provide you best solutions to help you regain your online brand reputation.
Apart from that, you need to be aware of the cause of the issue. If you will keep spending your money into fighting a perceived threat that’s not the reason for your problem, you will end up loosing your SEO efforts and watching your website getting penalized.
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