Everyone loves an overnight success story. Day by day we're inundated with tales of passionate individuals who find instant wealth, fame and success.

We buy into the glamour and often can't help but feel a twinge of jealousy when looking at companies that seem to have it all figured out. That truth, however, is that the easy overnight success is a myth. They're a carefully crafted narrative, which we conveniently buy into as a form of wish fulfilment.

Instead, the road to success is long, twisty, and fraught with hardship.

There comes a time in the life cycle of every Company when it looks as though failure is right around the corner.

Welcome to the "Valley of Death".

You see, when the going gets tough, it's very easy to call it a day and move on. After all, our society loves winners and rarely tolerates losers.

However, when the going gets tough, its important to remember that the overnight success we love to praise are simply the people who managed to navigate through the valley of death.