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Chasing The Long Tail With Keyword Research - Webmasters - Nairaland

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What are Long Tail Keywords And What are The Benefits? / Why You Must Do Keyword Research Before Writing An Article As A Blogger / Scrape Box,long Tail Pro,idm Or Spinner Chief Up For Grabs (2) (3) (4)

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Chasing The Long Tail With Keyword Research by jimiade(m): 11:21am On Nov 11, 2018
When a key opens a lock, it typically provides the
key’s holder with a clear path to where he or she
wants to go. Keywords and key phrases do the
same for a website. They help direct searchers to
content they wish to see on the Internet. But there
is a key difference: whereas a lock key will typically
match up with only one lock, keywords can lead a
searcher down multiple paths to many matching,
relevant websites. It is a filtering process that leads
the holder to the destination to which they want to
go.

The long tail of search

If this is the case for you, there’s no need to
despair – there is hope. There’s an often-
overlooked truism in our industry: search has a long
tail. Most webmasters only work to identify their
sites with the head, so there’s typically a lot of
untapped value to be had in working on that long
tail.

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