Not so long ago, Social media was just an avenue to share stories, pictures, and videos about your personal life for people to like, comment or share.

Now social media is a powerful tool in the world of digital marketing that can help your business establish a stronger online presence and become more visible.

Also, as a new business, social media is your best bet to help create brand awareness, reach as many people as possible and get followers who could ultimately become paying customers.

How can you achieve all these you ask? Simple!

All you need do is follow these 10 tested and trusted ways you can grow your business with social media.

1. Be consistent
Consistency is key in social media especially when you are just starting out.

The reason being that your followers will always look forward to a particular post pattern. When they notice any form of inconsistency, they immediately lose interest and unfollow you.

So what this means is that you should make a plan and stick to it. You can create a social media calendar that aligns with your goals to make things easier for you.

As a rule, don’t go from posting 5 times a day to twice a day and then back to 5 times and expect to have the same number of followers and engagement.

Remember, consistency is key!

2. Create quality content
This may sound like one of those basic things you’ve heard over and over again but we listed it here because it’s important you get it right. It will shock you to know that many businesses still post bad content online and expect magic to happen.

Your social media account is a direct extension of your brand and as such, you need to treat it with the same care because it can make or break your business.

This is why creating quality contents for social media is of paramount importance. Content can be in form of:

Videos
Audios
Images
Infographics
Podcasts
Webinars
Blog posts.
Ensure you create high-quality/visually engaging contents tailored for the different social media platforms where your audience can be found.

3. Engage with your audience
Imagine this scenario. You visit a store to get some items and when you try talking to the sales rep, she ignores you. How would you feel? Exactly!

This is how people feel when they comment on your post or mention your brand and you don’t acknowledge. They feel ignored, unwanted and sidelined. More often than not, they stop following you and talk bad about your business.

No matter how hard it may be, engage with your followers. If they comment on your post or mention your business, like and comment.

Engage as much as you can. Be a part of the conversation. Be friendly and courteous even to negative comments. You’ll build loyal followers in no time.

4. Deliver excellent customer service
More and more companies have started using social media (espeTwittertwitter) as a means of handling customer service. Rather than call a customer service agent, you can easily chat them up through twitter or Instagram to either make inquiries, requests or complaints.

The turnaround time is usually as fast as the customers and companies wants the issues resolved as soon as possible. This makes it a win-win for both the customers and companies.

If you are yet to start using social media as a customer service channel, well, it’s not too late.

Read the rest here: https://rom.ng/grow-business-with-social-media/