Running your own company is an intense roller coaster ride. The highs are high, and the lows debilitatingly low. Here are five lessons from five African business executives on how to grow a start-up into a flourishing enterprise.

1. Know why you are doing what you’re doing.
When starting out, most entrepreneurs typically have a rough idea of where they want to take their businesses. But as they are confronted with real-world realities, vision and mission statements quickly become little more than PR tools and words on the company website.
However, for Ken Njoroge, co-CEO of pan-African digital payments business Cellulant, the original vision remains front and centre of everything the company does, even more than 15 years after starting the business. In fact, Njoroge and his co-founder, Bolaji Akinboro, decided on a goal before they were even 100% certain through which type of business they would achieve it. Click here to continue reading.