One of the qualities of high growth businesses is their strong focus on marketing. They regularly and continuously execute their marketing plans. It also follows that many businesses struggle because they don’t have marketing plans or execute them randomly.

Marketing is a master skill in business. If you are serious about the success of your business, you must take decisive action to transform yourself from simply being a business owner to becoming a marketer who owns a business.

How do you achieve this shift? Here are eight simple ideas you need to understand, and act on:

Select Your Target Market: When you ask many business owners about their target market, they often say “everyone”, which, in reality, means no one. That is a huge mistake.
To succeed as a small business marketer, you need a laser-like focus on a narrow target market. You need a niche, a tightly defined segment of a sub-category, because you have a limited amount of money. You also need to focus your marketing message, because you cannot be all things to all people.

Targeting a niche lets you... Click here to read more