Don’t let them click on the back button.

Today’s email post is about crafting an introduction that leaves readers dangling from a cliff.

Here’s an introduction for an article I recently wrote for a client:

‘I lost 93% of my net-worth last month and filed for bankruptcy a week later. I was contemplating suicide until one day I found this book in a garbage can that changed everything…’

I bet you are dangling from a cliff after reading that.

Want to learn how to write intros like these?

Want to hook readers and keep them glued so they keep reading?

Want your client to love your writing?

It’s all in here: https://wickedfred.substack.com/