Right after graduation, I started my first online store called YouthTrends in 2011. The store existed only on Facebook, Google + and blogger. I never knew what I was doing was called digital marketing, I only wanted to sell trendy and hot looking fashion items at very affordable price. I was located in Malaysia and my customer base was Nigeria.

This business birthed the passion for Social media marketing, digital marketing and all the other forms of online marketing like content marketing (don't be confused with the fancy names, their modus operandi is similar. Passion is sweet when it also brings profits.

The online store was successful, I made good profits despite the 2 weeks shipping delay and the once in a while business risk when dealing with Nigerian online. I was scammed twice, that's a story for another day. Back to my bipolar career story, my first 3 jobs after the compulsory youth service were all in digital marketing including online editing (my boss should have called it content management). This was my last official paying gig in the digital sphere, my exposure to the job description and eventual duties as an editor ignited the passion for Human Resources, recruitment, talent acquisition and management.

This new found love for HR makes me feel guilty for not giving digital marketing all my attention and like a jealous wife, the guilt often transcends to CV confusion since I'd love to show my skills to potential recruiters and bosses. At one end of the mental spectrum, digital marketing gets a bragging right here and there, just as well as Human Resources creeps up like a stalking obsessed clingy girlfriend.

Both career battle for my mental attention, I take courses on Human Resources while I actively horn my digital marketing skills by operating a WordPress hosted blog (Not a fan of blogger), I own a Facebook group called De'Coffee Hub, a Facebook page called The Coffee Hub, WhatsApp group (Shutdown due to change of direction) and lastly a Telegram group also called De'Coffee Hub. I see them as my digital assets. In the Telegram group, digital marketing has coitus with human resources like a smooth blend of smoothie.

Using digital marketing skills, the telegram group is growing organically, still in the lag phase, but this is normal in digital marketing, you grow until the growth comes automatically and you become a pillar of some sorts in your preferred audience niche. The aim of the Telegram group is to share fresh and current job vacancies, career advice, networking, CV talks and all those mushy mushy human resources tales of joy and woes.

You see, even in a bipolar state of career, chaos is managed due to my very open nature to learn, unlearn and relearn skills, thoughts and mindset. It's a maze one can get missing in and some eventually lose their identities in the process, like a medical specialist with passion for building drones, at what point do we replace his title from Doctor to Engineer?

Is your career having a bipolar mindset and direction? Share your tales and experience in the comment section, let's learn together.
#HR #DigitalMarketing #Bipola #Career #Jobs #Vacancy
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