do you know that A STRANGERS TOUCH WHILE SHOPPING IS A TURNOFF

Shoppers in UK store were negatively affected by a stranger’s seemingly accidental touch on the shoulder, particularly if the toucher was male. The touched shoppers evaluated brands more negatively, spent less time in the store, and reported that they were willing to pay about 40% less for a particular item than untouched shoppers. Prior research shows that customers respond favorably to intentional touch, such as from shop employees.

Harvard Business Review
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