However, it is in the value segment that the real battle is. AbInBev has largely edged out NB in the South West with its Trophy brand. Of 30 beer drinkers sampled in Ogun, Lagos and Osun, 21 said they take Trophy; 6 Star and Gulder, and three, Goldberg.

“Goldberg?” one respondent, Alausa at Ifo, Ogun state, had wondered. “Who dey drink Goldberg for here? Nobody dey drink Goldberg, that thing wey dey cause headache; na Trophy everyone dey drink!” https://hallmarknews.com/controversy-trails-golden-guinea-return/?fbclid=IwAR1OTxrxqriYT96J32gZylQZ8L_5uxEsbSb05UPQzJqz9SphkZwCK2-mEtY