The market has since witnessed the entrance of a third giant in the world’s largest brewer, Anheuser-Busch InBev (AbInBev), which with Heineken, now Nigerian Breweries Plc. (NB) and Guinness, have nearly 100 percent of the market share, having shared the local breweries amongst themselves by way of acquisition. The return of Golden Guinea will make it the only local player of note in the industry. But with little capacity in relative terms, the critical question is: what will be its strategy to survive in a market dominated by three giants, even in an economy that continues to struggle?... Read more here
https://hallmarknews.com/golden-guinea-returns-to-a-turbulent-beer-market