According to a post on Google Ad Manager by Scott Spencer,
Director of Sustainable Ads, Google, from September 2019,
publishers who use AdSense, AdMob and Ad Manager will no
longer receive policy violations for trying to monetize Google
Restricted content. But instead, Google Ads will not appear on
such content.

Spenser wrote:
“In September, we’ll update the way our publisher content
policies are presented with a clear outline of the types of
content where advertising is not allowed or will be restricted.
“Our Google Publisher Policies will outline the types of content
that are not allowed to show ads through any of our publisher
products. This includes policies against illegal content,
dangerous or derogatory content, and sexually explicit content,
among others.

“Our Google Publisher Restrictions will detail the types of
content, such as alcohol or tobacco, that don’t violate policy,
but that may not be appealing for all advertisers. Publishers
will not receive a policy violation for trying to monetize this
content, but only some advertisers and advertising products—the
ones that choose this kind of content—will bid on it. As a result,
Google Ads will not appear on this content and this content will
receive less advertising than non-restricted content will.

“The Google Publisher Policies and Google Publisher
Restrictions will apply to all publishers, regardless of the
products they use—AdSense, AdMob or Ad Manager.

“These changes are the next step in our ongoing efforts to
make it easier for publishers to navigate our policies so their
businesses can continue to thrive with the help of our
publisher products.”

Recall that last year, Google removed 734,000 publishers and
app developers from its ad network and ads from nearly 28
million pages that violated its publisher policies.

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