1. All my content should be around my business: The purpose of content marketing is to engage with your target audience. To do that you need to spend less time promoting your business and more time adding value to your customers.⠀
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2. The longer my content is, the more valuable it becomes: Lengthy contents don’t mean valuable content. So, instead of focusing on the quantity (length) of your content, focus on the quality.⠀
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3. Anybody can create my content: Low-quality contents are a waste of time, effort and space. Therefore always avoid them like plagues. And the best way to avoid them is by allowing the right person to create your content. Content creation is a very specific skill, and as such should be handled by only a skillful person. Content creation might be expensive at times, but it’s better to have one superb content than several crappy contents.

Although there are other myths, we are only looking into these 3 today. If you have any questions feel free to ask.