Video Ad sequencing – Driving Deeper Awareness on YouTube
Tell your story by showing ads in a particular sequence to a single user. Using YouTube in-stream or bumper ads.
Google Ads recently launched the video ad sequencing, with it you can tell your product or brand story by showing people a series of videos in the order that you define. You can use a video ad sequence campaign to build interest, reinforce a message, or create a unifying theme. This post explains how video ad sequencing works, what type of bidding strategies and ad formats you can use, and how you can view the results of your campaign.
Below is how it works by Google Ads Support.
How it works
A video ad sequence is made up of a series of video ads that you’d like to show to a person. Each sequence campaign is made up of a series of “steps.” Within each step of a sequence is an ad group and a video ad. Most of a sequence’s settings are selected at the campaign level—such as a bidding strategy and targeting—but you’ll select your ad format and bid within each of your sequence’s steps.

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