7 Benefits you must exploit from Social Media Stories and FOMO in 2020
BY OWOLABI MESHACH · NOVEMBER 6, 2019

Social Media Stories is presently the trending social media storytelling format. Stories allow social media users to publish photos and video collections with text, that can only be viewed for a short period, Social media posts in the stories format disappear 24 hours after they are published.

At first, it was Snapchat with the idea of “My Story,” now, we have Instagram and Facebook Stories, WhatsApp Status, Twitter Moments and YouTube’s new story “Reels” is also trending.

The common thing with social media stories is that they disappear after a set period.

This feature typically allows marketers to add content for the day, maintaining it together in one place. Stories provide marketers with endless possibilities, and nearly every day there is but another update to their points that allow marketers to interact with their followers in a new way.

Apart from the fact that Stories allow marketers to post more without tarnishing their brand’s image, marketers can also leverage FOMO.

FOMO (fear of missing out), is “a pervasive apprehension that others might be having rewarding experiences from which one is absent”. This social anxiety is characterized by “a desire to stay continually connected with what others are doing”. – Wikipedia

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