BRT/ LagBus TRANSIT ADVERTISING

The effectiveness of BRT bus branding in Lagos, needs no introduction. It is an effective means of reaching out to your target audience while on the go.

BRT means Bus Rapid Transit
The BRT buses run on physically segregated lanes and thus make them faster in a situation where there is traffic congestion. It is one of the several options available for tackling the huge public transport predicaments of Lagos.

TO ADVERTISE ON BRT BUSES IN LAGOS:

WhatsApp/ Call:
08 139 458 588, 08 053 408 939

We are Nigeria's largest and fastest growing Direct Flyer Distribution company. WE support you to generate new customers and increase sales with an affordable, trackable marketing method that’s proven to drive results.

We target Your Ideal audience and Expand Your Reach with Flyer Distribution.

WE SHARE FLYERS & PASTE STICKERS ON ROLLER SKATE IN LAGOS, NIGERIA.

Call/ WhatsApp:
08 139 458 588

Congratulations. And thank God that we landed well into year 2020. Happy New Year.

Happy weekend!

The season of advertising & Promotion is here. We Are Now Avaliable For Your Services. Do you Want To Promote Your Brand By:

- Fliers Distribution,
- Sticker pasting,
- Road Show Awareness, 
- Flying banner,
- Do You Need Dancers Or DJ
- Pedestrian Footbridge Advertising
- FREE ONLINE PUBLICITY & Lots More, 

Kindly Call/ WhatsApp:
08 139 458 588, 08 053 408 939

We Announce Your Business To The World �️�️�️

We share flyers and paste stickers in Lagos state

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It's Christmas season once again, lets advertise and promote your products and services through the following channels:

- professional flyer distribution service
- sticker pasting on buses, cars, bins, poles, strategic locations and major streets
- banner hosting
- pedestrian footbridges advert panels
- hire skaters for events and road shows
- online presence on social media
- share and distribute complimentary cards to CEOs & top management staff

WE will Distribute over 5000 flyers/stickers/banners/posters/leaflets/pamphlets/invites/complimentary cards, etc, across busy traffic & strategic locations in Lagos state.

We have professional skaters all round Lagos. We have done this in:

- Lekki-Ajah Traffic
- Obalende-CMS Traffic
- Oshodi-Appapa Traffic
- Ikeja-Shoprite Traffic
- VGC Traffic
- VI-Ikoyi Traffic
- Shopping Malls (Shoprite, Spar, etc)
- Worship Centres (Churches & Mosques)
- Corporate Organizations and Financial Institutions
- BRT Terminals

Call/WhatsApp:
08 139 458 588, 08 053 408 939

We offer the following outdoor advertising options:

- Pedestrian footbridge advertising
- Flyers distribution
- Sticker & poster pasting
- Banner hosting
- Status advertising
- SMS blast
- Online publicity
- Compere services,(MC)
- Event Management
- BRT-LAGBus interior & exterior branding
- Skating services
- Newspaper Flyer Insertion

Contact us:

PEDESTRIAN FOOTBRIDGE ADVERTISING IN LAGOS STATE

Advertise your products and services on the following busy pedestrian bridges in Lagos state:

- OBALENDE-CMS PEDESTRIAN BRIDGE
- IKEJA-ALONG FOOTBRIDGE
- OJODU-BERGER MULTI-LANE BRIDGE
- ONIKPAN PEDESTRIAN FOOTBRIDGE
- 7UP-MOTORWAYS BRIDGE
- OJOTA NEW & OLD BRIDGE
- OSHODI BRIDGE
- IJESHA PEDESTRIAN BRIDGE
- CELE-AGO PALACE FOOTBRIDGE
- MILE 12 MARKET BRIDGE
- YANAOWORO-3RD MAINLAND PEDESTRIAN BRIDGE
- ANTHONY-ILUPEJU PEDESTRIAN BRIDGE
- MARYLAND-SHOPRITE BRIDGE
- CHARLYBOY-GBAGADA BRIDGE
- ILASA PEDESTRIAN FOOTBRIDGE
- BARRACKS-OJUELEGBA BRIDGE

Contact:
Symmetric Communications.

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

Symmetric Communications Lagos | Advertising & Branding agency| BRT branding, advertising/advertising company| flyer/leaflets distribution company| outdoor advertising agency| pedestrian footbridge advertising agency| poster pasting association| agency in Nigeria

*DISTRIBUTION PLAN FOR 15000 FLIERS IN LAGOS:*

Day 1: Ikeja
- 5000 fliers, 6 skaters

Day 2: Victoria Island
- 5000 fliers, 6 skaters

Day 3: Lekki
- 5000 fliers, 6 skaters

WE DISTRIBUTE HANDBILLS NATIONWIDE..

Contact:
Symmetric Communications.

5000 PIECES OF FLYER TO BE SHARED AT RELIGIOUS INSTITUTIONS & BUSY TRAFFIC

*ISLAND*
- House on the Rock: 800 fliers, 2 skaters
- Harvesters: 600 fliers, 2 skaters
- Elevation Church: 600 fliers, 2 skaters
- Mosque: 500 fliers, 2 skaters

*MAINLAND*
- Day-Star Christian Center: 800 fliers, 2 skaters
- Christ Embassy: 600 fliers, 2 skaters
- Citadel Church: 600, 2 skaters
- Central Mosque Alausa: 500 fliers, 2 skaters

*Target Audience:*
Worshippers & Busy Traffic around the worship centers.

*Distribution Days:*
- Sunday for the churches
- Friday for the mosque

*Number of Days:*
- 2 (two) days
- The distribution will take place simultaneously on each distribution day.

*PASTING PLAN FOR ELECTION CAMPAIGN POSTER IN LAGOS*

- *Poster Quantity & Size:*
Total:
1200

Size:
(A1=1000)
(A2= 200)

- *Area of Coverage:*
Lekki Epe Expressway, from; BONNY CAMP to SANGO TEDO

- *Strategic Plan:*
To be pasted on strategic locations like; poster sites, bus-stops, bridges, walls, express corridors, etc.

- *Duration:*
24 - 48 hours

- *Proof of Execution:*
Pictures and video

FLYER DISTRIBUTION IN LAGOS

LOCATION:
400 Flyers to be distributed by 2 skaters from Newcastle - Anthony, via Bush Street down to Suya Spot, to Mende, Maryland.

TARGETS:
Shops, Offices, Residence and Busy Traffic Along Bush Street down to Maryland, Lagos.

EVALUATION:
Pictures and video will be captured at the time of distribution.

DURATION:
3 Hours

WE SHARE FLYERS AND PASTE STICKERS ON SKATE IN LAGOS, NIGERIA.

Contact:
Symmetric Communications.