Lots of user traffic from every corner of the world!

Is it always as good as it sounds?

The answer is no.



This is the catch about traffic: if it doesn’t convert to customers and revenue, you are clearly doing something wrong. And this rule is especially true for websites run by local businesses.

For example, does a London cafe’s website need to rank high somewhere in Germany?

Of course not; how would such a site be of any use or relevance to German users?



It’s a waste of time and effort – both of which are worth real money themselves.

That’s why local businesses should optimize their sites to rank locally rather than globally, and why SEO has a specialty called local SEO.

Strap in, this is going to be a long ride.

“
If user traffic doesn’t convert to customers and revenue, you are clearly doing something wrong.
“
Who exactly needs optimization for local search?

At first glance, it’s obviously those who want customers to walk through their doors physically.

But those, who conduct business without meeting people face to face, are still going to need local SEO as long as there’s a benefit and opportunity to attract customers from a specific area (whether it’s a single town or an entire country).



Many businesses fool themselves into thinking that, because their products or services are available to a worldwide market, there’s no benefit in specifically doing well in the region where they are located. This is often a mistake.

At its core, local SEO is about two things:

Placing your site in the most visible Read more https://techevangelistseo.com/local-seo-strategy-guide-how-to-rank-where-it-counts/