READ THIS if you are building An Audience on Your Messenger Bot!

Facebook has brought its PAY TO PLAY policy to the platform.

After spending years building up our Messenger lists, we'll now have to pay to reach our subscribers, using the 'Sponsored Messages' feature.

Due to the policy enforced on March 4, you won't be able to message subscribers who have not interacted with you in the last 24 hours... UNLESS YOU PAY FACEBOOK.

I suspect they will bring this to Facebook Groups someday, with the way they are encouraging Group Admins to keep engaging.

No wahala... Our people say, "Since the hunter has learned to shoot without missing, the bird too has learned to fly without perching"


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