Nigeria has been named as one of the leading African markets that recorded the highest number of smartphone shipments in the fourth quarter of 2019.

About 2.9 million smartphones were imported into the country in Q4 2019, growing by 5.3 per cent year on year, a latest report by the International Data Corporation has shown.

Analysts at the IDC said this was the seasonal growth as the Black Friday sales and Christmas season pushed up the demand for the devices.

It said the Tecno, Infinix, Itel phone models owned by Transsion Group as well as Samsung brands dominated the market in the quarter under review.

“Nigeria’s smartphone market expanded 5.3 per cent YoY to total 2.9 million units. Tecno, Infinix, Itel and Samsung continued to dominate the Nigerian market, launching various models and promotions with network operators to attract customers,” the report stated.

The IDC analysts said South Africa recorded the highest number of smartphone shipments, with 6.5 million units, growing by 2.2 per cent YoY.

A research analyst at the IDC, Arnold Ponela, said, “This increase can be attributed to seasonal factors, with Q4 traditionally being the strongest quarter of the year when demand is stirred by Black Friday and the Christmas season.

“Leading smartphone brands such as Samsung, Huawei and Mobicel have introduced feature-rich entry-level models, while network operators are offering discounted bundles and tariff plans to consumers. Both of these factors are spurring demand in the market.”

Overall, the IDC said African mobile phone market grew 3.8 per cent year-on-year in Q4 2019.

According to the research company, this growth was spurred by various end-of-year sales promotions, which were augmented by earlier Black Friday and Cyber Monday discount offerings.

It said sustained demand for entry-level phones launched throughout 2019 also supported shipment growth.

However, the analysts added that the growth was unlikely to be repeated over the following two quarters as the impact of the global COVID-19 outbreak might derail smartphone shipments to African market.

The IDC’s latest Worldwide Mobile Tracker showed that smartphone shipments to Africa rose 5.4 per cent YoY in Q4 2019 to total 24.4 million units.

This, according to the research company, represents quarter-on-quarter growth of 8.8 per cent.

Meanwhile, the report stated that the feature phone market was down 2.6 per cent YoY and 3.9 per cent QoQ to 34.4 million units.

However, with 58.4 per cent share, it added that feature phones continued to account for the majority of the African mobile phone market due to their relative affordability and durability.

The IDC said smartphone demand was driven by the launch of various new affordable and feature-rich models.

It added that Transsion brands (Tecno, Itel and Infinix) continued to dominate Africa’s smartphone space in Q4 2019, with 40.6 per cent unit share.

Samsung and Huawei followed in second and third place, with respective unit shares of 18.6 per cent and 9.8 per cent.

The Transsion brands, Tecno and Itel, also dominated the feature phone landscape with a combined share of 69.5 per cent while the HMD brand – Nokia – placed third with 10.2 per cent share.

“Transsion’s huge success can be attributed to the fact that its devices are competitively priced and largely purpose-built for African consumers. The vendor’s continued marketing efforts also enabled it to gain market share from more established brands,” Ponela added.




Culled from Punchdotcom

oga watin una expect when your country is not productive..
haba...

scarycuteface:

“Transsion’s huge success can be attributed to the fact that its devices are competitively priced and largely purpose-built for African consumers. The vendor’s continued marketing efforts also enabled it to gain market share from more established brands,”

Built for Africa indeed by mass producing phones that are problematic.

Anyone planning on getting the spark 4 Air should forget it and look for something else.

Even Carl Care has no solution for it problems

Techno and Samsung still dominate the market inspite of demarketing from some monikers

I sure say TECNO and Infinix dey responsible for 50% of that number

Wow, thats a great amount of phones imported, definitely this year would be less considering the virus outbreak

tulipsmadra:




Built for Africa indeed by mass producing phones that are problematic.

Anyone planning on getting the spark 4 Air should forget it and look for something else.

Even Carl Care has no solution for it problems

what are the issues you are facing with the spark 4 air?

Still doesn't change the fact that Tecno, infinix and itel are substandard piece of shit the "affordable people" are just Tech illiterate.

Infinix hot 9 is still coming with helio a22

Corroro:
what are the issues you are facing with the spark 4 air?

Heats up easily and has connectivity issues. 9mobile Sims doesn't work on it, it shows network full bars but can't make or receive calls and sms. My 4G MTN sim doesn't browse with either 4G or 3G signal, Only glo works fine on it. Battery drains fast a little above 3hrs of continuous use.

Tecno can build a mobile phone manufacturing plant here in Nigeria, Just like Toyota built a manufacturing/assembling plnt in Ghana

Na their way before. Na because demand dey some worth high

shiftback:
I sure say TECNO and Infinix dey responsible for 50% of that number

Why won't they import phones

edoairways:
Techno and Samsung still dominate the market inspite of demarketing from some monikers

demarketing of some monikers ke? If you follow some people here ehn you'll think TECNO will never sell at all but unfortunately they can't spoil a brand or demarket any brand.

sunshineV:
Still doesn't change the fact that Tecno, infinix and itel are substandard piece of shit the "affordable people" are just Tech illiterate.

Infinix hot 9 is still coming with helio a22

that A22 no follow. Them gas improve from A22

Ejadike:
demarketing of some monikers ke? If you follow some people here ehn you'll think TECNO will never sell at all but unfortunately they can't spoil a brand or demarket any brand.

Exactly my brother.

Ejadike:
that A22 no follow. Them gas improve from A22

To A25?

sunshineV:


To A25?

Even A25 is a bottom chips that shouldn't cost more than 25/35k but trust trassion they will smash 60k price tag on that plastic called phone.
Tomorrow they will claim trassion is very affordable and price competitive, where is that affordability and competitiveness if not total ripped off.

If u sell 1999 toyota camry for me for 2million and you are claiming it is affordable because 2015 cost 6million, are u not a wicked human being?

seunfly:


Even A25 is a bottom chips that shouldn't cost more than 25/35k but trust trassion they will smash 60k price tag on that plastic called phone.
Tomorrow they will claim trassion is very affordable and price competitive, where is that affordability and competitiveness if not total ripped off.

If u sell 1999 toyota camry for me for 2million and you are claiming it is affordable because 2015 cost 6million, are u not a wicked human being?

The hot 9 should cost more than 19k sef

edoairways:
Techno and Samsung still dominate the market inspite of demarketing from some monikers

Even Nokia and Blackberry had their day..
Nobody lasts for ever at the top..
It's just a matter of time..

ok ooo we don hear