Everyone is looking for some sort of a deal. It’s an unfortunate fact of running a small business that you will inevitably be put in the position by a customer or prospect to give away your service or product for free. As a CEO, founder, or sole proprietor you are in the unenviable position of being the one who calls the shots, so you are also the one who is most likely to have to deal with it.

This is an especially nasty situation if you have a services business that does not have an obvious cost of goods sold, such as materials, inventory, perhaps even machinery and office space.

I know the challenge all too well. When I started by first software business over thirty hears ago the prevailing attitude around the software business was that it was basically a license to print money. After all, what you were selling was just rearranged digital bits. The industry was still nascent and few people outside of the IT priesthood understood either the value of software or the effort needed to develop it. My second business was primarily a services business. There was no inventory or hard goods. So, I had to... read more>>>https://www.successdigestonline.com/what-to-say-to-customers-who-ask-for-something-for-free/