According to Wikipedia, copywriting is the act of writing a text for the purpose of advertising or other forms of marketing.

The product, called a copy, is a written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Therefore, a copywriter is simply a salesman in print

Often times, there is a confusion between “copywriting,” and “copyright.” The former is the act of writing advertising copies to promote the awareness of a brand or increase sales. While the latter is a document issued to grant the owner of a written work, art or song exclusive right to publish and sell. It is to help protect their inventions against theft.

There is a big difference between copywriting and copyrighting

Copywriters are in the business of writing attention-grabbing, high converting and bank-breaking copies.

They help create billboards, brochures, catalogues, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.

As long as it related to sales and building brands, it is the speciality of a copywriter. You may be wondering what the advantages of copywriting are. Continue Reading