To every entrepreneurs and aspiring writers who have been so curious to know the nitty gritty of the art of copywriting

Below are the answers in response to your curiosity on copywriting

You should be able to imagine things and see every situation from the right perspective. Look for how you can craft content from happenings around you, in movies, music, books, events...

You should be ready to put your thoughts into writing, share your experience and discoveries which you must LINK TO MARKETING.

Be consistent with writing; do not bother if it takes you hours, just be consistent.

Have a STRONG reason for wanting to be a copywriter and let that strong reason drive you always.

When your post does not get engagement despite the hours you spent writing it, do not be discouraged, it happens at times.

Ensure you write meaningful scripts that will attract the right audience.

Listen to this:

A lot of people will criticise you, but the truth is that some of them can not do what you are doing.

So why can't you continue for goodness sake?

How do I gain mastery?

READ and LEARN from the best:

Read: John Carlton, David Ogilvy, Joseph Sugarman, Bob Bly, Gary Halbert, Andy Mukolo, Emmanuel Akpe, Ortega Ogomigo's books. And other relevant materials

Beyond that, YOU WILL HAVE TO COMMIT YOUR TIME AND RESOURCES to making your journey faster.

It does not stop there.

Continue to implement what you discovered in that encounter.

Familiarise yourself with emails. Open emails that are based on marketing and read. But don't just read, take time to study the pattern of their writing and model (without plagiarism please).

Have a handy note or create a personal WhatsApp/Telegram group and name it "sales copy" where you practise your writing skill.

Let me paraphrase the thoughts of Joe Cassandra to further establish what I am saying (between two or three persons, the truth is established).

Pick up a pen.

For every new piece of copy, start with a brain dump. Look at the product or service, describe the benefits, state what the customer feels when using it, WHY should they buy it.

A secret?

Write down every reason a customer will say "NO" and in your writing, subtly answer those questions.

This is the brain dump process. You aren't editing. All ideas are "good" at this point.

Next...

Step away. You need time for your brain to organize thoughts. Go read, go walk, go play... Anything but thinking about what is written. It is called the INCUBATION PERIOD.

You will find out that as you take a shower or walk, an idea may hit you that will connect different ideas.

You then jump out of the shower (or the bed) and go write some more. Here, you are still not editing your content, but developing your flow.

Write your Headline.

This is the most important piece.

Have you ever caught yourself flipping through a magazine and realize you have skipped most of it? Sure.

Want to know the reason?

The headlines did not GRAB your attention. They did not reach out of the page to catch your attention and tell your brain, "Hey, this is interesting."

You will have this same issue unless you develop a grabbing headline.

So, create a promising headline but ensure you fulfil the promise (do not tell lies about your headline) so, with your promising headlines, it will catch the attention of people and they will consume it very fast.

Use stories, and stress the benefits in your copy plus irresistible offers.

Also, include a suitable Call To Action.

EDIT

Edit everything. Take out words. Replace words with ones that have deeper emotions.

Trim the fat. Read everything out loud and hear how it sounds. Normally, you will find awkward phrases, weird sounding words, etc.

Mastering?

You become a Master when you understand how to do all these and perfect them over time.

Soon, your writing gets better. Ideas come faster. Your hourly rate goes soaring.

Mastering is simply taking something (much like a shooting movement in basketball) and repeating it until you know how to do it very well.


You must love to write (and edit).

Start with brain dump of every ideas in your head.

Stretch your mind. Soon, more ideas will come all the time.

Incubate all the time. (looks like you are not working, but your brain is. Endure the taunting comments from the non-creatives).

Put ideas in action. Make each sentence compelling enough so they will want to read the next one.

I hope this helps?

Comment below

Your go-to person in copywriting.

Daniel Adebayo.