Flyers are effective and inexpensive printing products that are used to promote the company and attract potential customers. With the help of the flyer not only tell about the services of the company, but also motivate to come and buy.

What is a flyer
A flyer is a colorful promotional flyer that you can get a bonus by presenting. It contains information about the product, services and offers with promotions and discounts.


The main task is to attract potential customers.

The difference between a flyer and a flyer
Flyers are more than flyers, they contain extensive information about the company and advertise a particular product or service, telling why it is beneficial. But the flyer only tells, while the flyer provides a discount on a product or gift - this is their main difference. Often in such promotions there are some conditions: for example, if they advertise a coffee shop, the gift will be a second cup of coffee, but for the first you have to pay.

The benefit of flyers for business
According to statistics, more than 40% of consumers want to buy a product cheaper. Flyers advertise a product, describe its benefits and allow for discounts or gifts, thus attracting more customers.

Flyers are distributed in public places. It is especially effective to hand out to drivers in traffic. You can use the event flyer template for free https://www.elegantflyer.com/category/free-flyers/free-event-flyer-templates/ to promote your business or event. Studies have shown - every second motorist carefully studies the received flyer, and every third uses the proposed service.


What the flyer should be
When designing you should pay attention to the content placement, color and paper. If the flyer irritates the eyes, it is not structured, at first glance it is hard to understand what it is about - a person will just throw it away. That's why it's important to make the sheet pleasant and informative.

Readability
The text should be clear and easy to perceive: no letters with complex curls and yellow words on a white background. Ignoring this rule can lead to the loss of customers with poor eyesight or those who don't have time to read intricate or small print. Photographs, too, should be of good quality and beautiful.


Appropriate colors.
Colors should be appropriate for the area of the business. For example, juicy shades are suitable for advertising food, and purple is associated with luxury and is suitable for a flyer for an expensive clothing store or accessories, wedding salons are appropriate to issue flyers in gentle pastel colors. Often flyers are decorated in recognizable brand colors.

Paper quality
Paper should be pleasant to the touch so that a person wanted to keep it, put it in his pocket. Depending on what the flyer is designed for, you can use different paper: newsprint and cardboard. Luxury flyers are printed on designer printing materials.

Clear structure
Graphic and text elements in the flyer should be structured. Human perception is arranged so that the information at the top first attracts attention. That is why important aspects are placed at the top, and key words are highlighted in the main text.

Conclusion
Flyers - an effective tool for print advertising, they can not only tell about your company, but also to motivate people to buy. If you choose the right design, text, color solutions relevant to a particular business, advertising will interest new customers and increase sales.