Financial literacy is arguably the most essential requirement for human survival, as it is the bedrock of financial sustainability. The Central Bank of Nigeria (CBN) calls it an essential pillar in helping individuals manage financial resources effectively in order to enhance their economic well-being.

For Nigerians who face harsh economic realities as they strive for their livelihood in Africa's most populous nation, having adequate financial literacy presents an avenue to break free from the shackles of poverty.

Here are four ways Fidelity Bank is helping Nigerians create a path to financial sustainability:

Webinar for MSMEs

Earlier this year, Fidelity Bank held a webinar for owners of Small and Medium-scale Enterprises (SME) following the harsh impacts of the Covid-19 pandemic on businesses. Under the theme 'Funding and Financial Management for SMEs', the successful webinar, which hosted over 600 participants, was part of the bank's quest to provide participating SMEs with professional guidance on their business operations in accordance with the reality of the times.

At the webinar, there was no shortage of financial knowledge and information provided to Nigerians seeking long-term business growth and entrepreneurial success.

Financial Literacy Day

Fidelity Bank is an active participant in the CBN-endorsed Financial Literacy Day event every March and has often used the event as an opportunity to develop initiatives to help Nigerians understand as well as cultivate positive financial habits like saving, entrepreneurship, and wealth-building early on in their lives.

Of note, the bank has also used the Financial Literacy Day to educate parents and guardians on the benefits of its Sweet Account (SWEETA) initiative to children's present and future welfare.

Fidelity Green Room

The fast-growing banking institution is also engaging top businessmen and women to share invaluable business and financial management tips through its maiden edition of the Fidelity Green Room.

Through the unique initiative, highly successful businessman and Chairman of Cubana Group, Obinna Iyiegbu; and fashion entrepreneur Eki Ogunbor have so far shared their wealth of business and financial management knowledge with Nigerians.

Fidelity SME Radio Forum

Fidelity Bank currently runs the Fidelity SME Radio Forum, a one-of-a-kind knowledge sharing radio and Instagram Live programme where they share knowledge on business and financial management for all Nigerians going into businesses.

As Nigerians desperately seek a way out of their economic and financial situation, Fidelity Bank is willingly guiding and educating them through distinctive initiatives that are beneficial not only for their immediate financial needs but their long term financial stability goals.
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