[center]That's the most common cliché amongst bloggers, online experts and
internet entrepreneurs. I'm sure you heard it before. I utilized this
advice myself. It goes like this: If you want to make money online, you
got pick a topic that you're passionate about. You need to enjoy it, else
it won't work.

I used to agree with it, one hundred percent. Lately, however, I
started calling into question that rule. Creating a site on a topic that
you love is certainly a great technique, and it does work well for many
individuals, but I'm not sure if it's the only way to go. The first flaw I
see on that rule is the following fact: if the niche or topic you love isn't
a profitable one, it will be pretty hard to make a lot of money online
with it no matter what you do.

Suppose you love tea. Should you write about it if you want to make
money online? I am not sure. You could certainly create a popular
website around tea, but if you decided to go with a more profitable
niche instead, while putting the same effort and time, you could end
up making much more income.

One argument that people use to back up the “you got write about
what you love” theory is the fact that if you choose a topic merely
because it is profitable, soon you will lose the motivation. If you write
about something you love, on the other hand, you will have content
for years to come. This is partially true, but not completely, because
some people get motivated by the pure desire of making money or
becoming successful.

In other words, if they start a website on a profitable niche and see
that their efforts is bringing a good amount of money, they will get
motivated no matter what the topic is. They will even do research and
learn about it if needed. So what is my position now? I think that both
strategies can work. Or what do you think?
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