Shawama business is one of the lucrative street business in Nigeria yet not fully tapped because it is a street business, not many people can put up with selling food around 7pm to 11pm or sometimes 12 when most would have drifted to dream land.

If you are reading this that means there is high chance you will have a knack to do what it takes to build a shawama business just that you don’t know how, well this is exact purpose of this article; to show you steps by steps guide of starting profitable shawama business without missing a steps and not only that you will know the good and the bad of Shawama business, the cost analysis and profitability of the business also.

Before we go into the steps I will like you to take note of the following

WHAT IS SHAWAMA
Shawama is a roll made of pita bread with right quantity of mixture vegetable, cream and meat stuffed inside. It is not native to Nigeria but adopted because of it taste and its easiness of preparation.

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INGREDIENTS NEEDED IN SHAWAMA BUSINESS
Cucumber
Cabbage
Carrot
Tomato
Mayonnaise
Ketchup
Vegetable
Shawama bread (pita)
Equipment needed in shawama business
Deep freezer
Fryer
Apron
Kitchen utensils
Apron
Toaster
Apron
Cooker
Cleaning tools

OPERATION PROCESS OF SHAWAMA BUSINESS
Operation of shawama business is not hard once have the knowledge of making shawama. Your job is to make shawama and sell it to eateries, restaurant or final consumer.

Below are the steps to starting shawama business in Nigeria

Knowledge/ skill

Shawama making require knowledge, it is not a business you think up in a day and start that same day, you need to acquire shawama-how-to.

I understand how you are feeling right now, your adrenaline is up and you can’t wait to start the business but I will tell you to exercise patient the knowledge which you can acquire in 2 to 4 month will make or mar your business, you don’t want to loose your capital in your first month of operation.

To get the knowledge look for shawama chef, though you may have to pay the person, another thing make sure the person is far from where you want to start your own shawama business.

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For those that can not acquire the knowledge for one reason or the other you can hire a shawama maker and make sure the person has at least six month experience to avoid blind leading blind.

Feasibility study
If you have been reading our article you will notice that feasibility always crop up in every of our article, this is because feasibility study is the backbone of succefull business, because one shawama business is profitable in a particular location does not mean yours will be profitable in your propose location, so go out and interview your potentials customer, do they even know what shawama is? And if they do what is their purchasing power?.

All this will let you know if your busines will be profitable and how profitable it will be in your proposed location.

Location
This is part of feasibility study but I will like to hammer it. Location will determine the volume of shawama you can sell per day. The best is to situate your business in a traffic source location like road side and church, this will guarantee a steady supply of customer.

Business plan
If you are serious about your shawama business try to write a business plan that will contain your vision for the business and how you will achieve that vision.

You never know your shawama business may turn to restaurant or franchise in the future so write simple and concise business plan that can be easily read by bankers and investors.

Register your business
Once your business start growing, make sure you register with appropriate authority such as NAFDAC and Corporate Affairs Commission, you know food business comes with a lot of regulations, try as much as possible to avoid future confrontation with authorities.

Setup your shop or spot
In shawama business you have two option regarding space, either you rent shop or find a spot and erect shawama container.

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The deferent between the two is that shawama container is mobile you can easily carry it from one place to another if your location is poor but you can carry shop around, in such case you’ll have to rent another shop.

Next is to set up the equipment of shawama business listed above.

Increase your profit
One of the good thing about shawama business is that you can increase your profit by diversifying into related food like Asun, Suya, grilled fish and meat.

Marketing
Contrary to what people believe marketing is not only promotion, while promotion is part of marketing, it is more than that. Remember the four Ps of marketing which are Product, Price, place and promotion.

Your marketing start the day you select your location, the day you start production, the price of your product and lastly promotion, this 4 PS work hand in hand if one is poorly execute such as poor quality product you will have low sale.

Make sure you get the first three right before attempting promotion.
Below are the ways you can take to promote your Shawama business

Distribute flyers
Make a sign post
Advertise on social media especially Facebook, Twitter and WhatsApp
If you have money you can promote your business on radio or Television.

COST ANALYSIS AND PROFITABILITY OF SHAWAMA BUSINESS..........


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