Radio is a dynamic medium of communication with the capability to reach a wide and diverse audience. And it is often used to transmit adverts of various products and services.
In the advertising domain, copy refers to the written or spoken words used to inform a target audience about goods and services.
A radio copy provides the 'why' for which a consumer should get a particular product. A powerful radio copy stimulates the desire of potential consumers hearing the advert to get the product or service being advertised.
The following tips are necessary to write a powerful radio copy.

1. Detailed Research
This is the first step to writing a powerful radio copy. There is need to gather and analyze facts about the product, service or idea to be sold. You must ensure your copy answers the following questions about the product or service.
- Usage: What does the product do?
- Components: What is it made of?
- Quality: How well is it made?
- Benefit: How does the product benefit the buyer?
- Availability: Where will the buyer find it?

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