Have you ever wondered why some bad people spend their arms and legs to achieve their goals, thinking they are doing the right thing?

For example,

Dr. Harting wanted to deal with wicked people by building sophisticated weapons to kill them.

He was a famous scientist and he decided to embark on a more powerful project that can easily kill them all...

Which is to wake up the dead and turn them into a weapon.

A weapon that will listen to him and him only.

So he can finally make the world a better place and become a hero.

And the first prospect on his list is Mr. Vin.

Mr. Vin was a soldier who died in a battle with some Afghanistan criminals.

And because he was the last man standing,

Nobody claimed his corpse.

Which allows Mr. Harting to use him for his new experiment.

After all, he is trying to make the world a better place by wiping out bad people.

And was the experiment successful?

You bet.

He was finally able to build a weapon he could use to kill all the bad people in the world.

Including those that have wronged him one way or the other.

But using another man's body?

A soul that is supposed to be resting in the hands of God.

Such a wicked man.

But if you look at his intention from another angle, you will begin to see sense in what he is doing.

The world is full of bad people and they keep thriving

Even more than good people.

But the only problem with him is that he has a very bad medium to carry out his good intention...

Which can make him regret his action at the end of the day.

And did he regret his actions?

Of course.

In fact, he didn't only regret it,

But also died in the process.

Such a poor man with good intentions.

But his good intention doesn't matter again.

Because what he is doing is hurting another man find rest in the hand of God.

This was a movie I watched some months back,

And the movie reminded me of so many lessons I want to share with you.

First is that,

Doesn't matter if you have good intentions if your medium doesn't achieve a good goal at the end of the day.

It's not worth using it.

You should rather find a better medium to carry out your good intention.

Just like in marketing too, if you are marketing your products or services,

And you're not getting the desired result.

It means it's time you review your marketing process,

Or change your medium entirely.

You can't be doing the same thing over and over again and expect a different result.

The second lesson is that:

Our daily activities are so full of marketing lessons.

But many find it hard to see because of various reasons.

Maybe they are not paying close attention enough,

Or they are not seeing it from a marketing angle.

Whatever it is, the truth remains that:

You can find marketing lessons in your day-to-day activities.

It can be from a story you heard from someone.
It can be something that happened to you while you were going somewhere.
It can come from anything.
It can even be from a movie you watched some days ago.
Just like the one you just read in this mail.

They are everywhere.

All you need to do is be intentional about it.

And I love finding these lessons every single day,

Because they help me find it easy to teach marketing and copywriting to anyone.

It's something I learned from Golibe Ilechukwu, one of the top leading copywriters in Nigeria.

And that's why I will be hosting him on the 29th of May in this free webinar

Where you will learn more about his copywriting and marketing process

Most especially how he has been able to generate over a million dollars in sales for his clients

You can join us here: www.toyyibabdulganeey.com/webinar

Stay consistent

Toyyib