To celebrate the World Milk Day this year, Nigerias foremost dairy brand, Peak Milk, from the stables of FrieslandCampina WAMCO has announced its plan to revive the declining breakfast culture of Nigerians, drive good dairy nutrition knowledge and debunk breakfast myths with its World Milk Day #BreakfastPolice rally.

The brand will engage its consumers across different touch points on World Milk Day through a disruptive digital experiential campaign tagged Missing Breakfast is a Crime,” a creative way to drive the importance of milk and breakfast as the ultimate meal of the day. The campaign and celebration will start on May 23rd as the National Breakfast Week and lead up to the World Milk Day on June 1.

The Peak Breakfast Police, a fictional character of authority will dramatize the Missing Breakfast is a Crime’ campaign with a mass arrest of breakfast defaulters across different locations. The arrested defaulters are expected to bail themselves with a nourishing pack of Peak Breakfast each and a pledge to never miss breakfast again.

The campaign targets over 10,000 Nigerians to pledge to enjoy dairy with a Peak breakfast every day for the right nourishment.

Research has shown that breakfast is the most important meal of the day as it provides sustenance and energy for the days activities and supplies the body with essential nutrients required for good health. In Nigeria, studies show that only 56% of Nigerians eat breakfast, while 41% of them consume dairy and 58% eat out of home. (Source: FCW Sunrise Study 2019)

Brand Manager, Peak Milk, Omotayo Olaobaju explained, There are many health benefits you derive from eating breakfast, as it improves energy levels and ability to concentrate in the short term. Despite these benefits, many people still skip breakfast for a variety of reasons, including myths and their busy lifestyles as excuses.

“But this eventually affects their performances because the required level of energy and nourishment needed is missing. The good news however is that there are now many ways to fit breakfast into your day. The National Breakfast Week and World Milk Day will provide an opportunity for Peak Milk to drive the awareness of dairy consumption for the enhancement of mental and physical performance” Banjoko said.

Several exciting events have also been lined up to run from May 23rd to the World Milk Day on June 1. They include digital conversations online on the importance of daily consumption of breakfast and the health benefits of eating breakfast meals that are enriched with the goodness of Peak, as well as social media highlighting.

On World Milk Day, the brand will drive massive engagement among its consumers across the country by serving them nutritious breakfast meals while urging them to take a pledge never to skip breakfast.

The World Milk Day was launched in 2001 by the Food and Agriculture Organisation of the United Nations (FAO) to celebrate and increase public awareness about the nutritional and economic importance of milk and milk products around the globe.


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Peak Milk is bae
Just that it's almost not patronized again because there's literally nothing inside the satchet again.
Even the Tin is watery!!
Naija don humble them

From Generation to Generation PREEEK has always been there


That’s PREEEEK PREEEK x2, look at this PREEEEK

Always been there for YOU and ME

That’s PREEEEK , That’s PREEEEK

THANKS MUM FOR GIVING ME THIS PREEEEK

Hmmm

...

Please I won ask abeg, i dont know what breast milk taste like, for those who have tasted female breast milk is it sweet?

Second question, does fine girls breast milk taste better than ugly girls?

Thirdly, those light skin girls breast milk taste different from dark girl?

Sorry last question

Forth question, how did man end up becoming so sexually attracted to breast and ass


That's all thank you... answer will be appreciated.



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Breakfast has be the fuel for living healthy for days long. Naija youth go and get your PVC ready oh!

This looks like advert

Ok

Is this not a marketing strategy to make more sales? Peak milk, well done.

Pls I need Yoruba ways to treat HYPERTENSION..��������

Milk day, nothing we know go dey celebrate for Nigeria

when is world bwest milk day

Not peak milk encouraging us to eat breakfast

Na everybody go chop breakfast

"Missing Breakfast is a Crime,”......Country hard!

Make peak milk give us Brest milk jhor

The milk we no de fit buy with our naira currency now!

make una match de go jor!

Why does my brain interprete "world milk day" differently

The decline in sales/ revenue is not due to missing breakfast culture.It's the price

You literally made peak milk an ostentatious goods

Lower the price and watch your sales soar. Brand awareness is already there, make adverts indicating a lower price and not a drop in quality

simple economics

Nice marketing strategy
Peak milk is Bae




Check my signature.

VINASPLACE:
Nice marketing strategy
Peak milk is Bae

Holllandia or Nigeria? Pls be specific

I’ll fix your dead phones and laptops at affordable prices

Call or WhatsApp me on 09014566031

Please is there any side effect of drinking peak milk everyday

I have done this for than 4yrs now and I have consumed up to 5 hundred tins of peak milk

Richdee1:
Peak Milk is bae
Just that it's almost not patronized again because there's literally nothing inside the satchet again.
Even the Tin is watery!!
Naija don humble them

It is now more expensive

World milk day but the price of milk is so high right now.
God bless Nigeria

Sea man shaibu babangida, any one with valid information about the soldier below should inbox me he stole from a betting shop

When you rush to comment and have absolutely nothing to say

E go shock you how many families dey get time and resources chop breakfast for Nigeria.

The Daura failure succeeded in turning Nigerians to military recruit wey dey chop once or twice daily.

So peak milk should rather bother about adding more powdered milk in their sachets so they can stop selling us small blue bags of air for 70 naira.

Nice of them