After starting up a business, what next ?

I have observed a general attitude with most business owners, both online and offline entrepreneurs.

All they do is start up their business and try to put the business out there. Then when they start generating income, they feel they have arrived.

It is pertinent to mention that operating a sustainable business is worth more than that.

You can't just start earning and think that is the end of the world.

No matter how much you are making, you forget that there is always room for growth.

Now when you start earning from your business, what should you do?

1. Set aside a percentage of your income for savings

2. Set aside a percentage of your income and pay yourself

3. Set aside a percentage of your income for marketing/advertisement

I would love to emphasise on point number 3

People won't patronise you if they don't know you or the products/services you are offering

There is the need for you to constantly put yourself out there, show up in the faces of people as much as you can, everyday, everytime, every second. Marketing is never too much

If you feel you have 1,000 customers, I want you to know you can have 10,000 customers and if you have 10,000 customers, you can have 1,000,000 customers

This is the strategy employed by most successful brands like Jumia and MTN.